{"id":3968,"date":"2017-04-18T14:11:55","date_gmt":"2017-04-18T17:11:55","guid":{"rendered":"https:\/\/comunique-se.com.br\/blog\/?p=3968"},"modified":"2026-05-12T11:12:58","modified_gmt":"2026-05-12T14:12:58","slug":"release-o-tamanho-do-mailing-influencia-na-eficiencia-do-release","status":"publish","type":"post","link":"https:\/\/comunique-se.com.br\/blog\/release-o-tamanho-do-mailing-influencia-na-eficiencia-do-release\/","title":{"rendered":"Release: o tamanho do mailing influencia na efici\u00eancia do release"},"content":{"rendered":"<p>[vc_row el_class=&#8221;container-blog texto-blog&#8221;][vc_column][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image source=&#8221;featured_image&#8221; img_size=&#8221;1088&#215;509&#8243; alignment=&#8221;center&#8221; image_hovers=&#8221;false&#8221; el_class=&#8221;img-destaque-blog&#8221;][\/vc_column][\/vc_row][vc_row el_class=&#8221;container-blog texto-blog&#8221;][vc_column][vc_column_text el_class=&#8221;texto-blog-interno&#8221;]Voc\u00ea trabalha com mailing muito grande na hora de enviar releases?<\/p>\n<p>Conforme falamos no\u00a0primeiro post\u00a0sobre a efici\u00eancia no envio de releases, o hor\u00e1rio em que o disparo dos emails \u00e9 realizado \u00e9 extremamente importante para que ele seja aberto pelos jornalistas. Contudo, esta n\u00e3o \u00e9 a \u00fanica quest\u00e3o importante a se levar em considera\u00e7\u00e3o. Segundo nossa pesquisa realizada atrav\u00e9s de mais de 40 mil releases enviados em 2016, conclu\u00edmos que existem outros detalhes importantes. Deve ser levado em considera\u00e7\u00e3o o tamanho do mailing.[\/vc_column_text][vc_column_text el_class=&#8221;sub-titulo-blog-h3&#8243;]<\/p>\n<h2>Tamanho do mailing<\/h2>\n<p>[\/vc_column_text][vc_column_text el_class=&#8221;texto-blog-interno&#8221;]Conforme dados coletados na ferramenta do Comunique-se para comunica\u00e7\u00e3o corporativa, o Workr, trabalhar com mailing menor \u00e9 mais eficiente. Quanto maior o n\u00famero de contatos recebendo o release, menor a taxa de abertura.\u00a0A diminui\u00e7\u00e3o do n\u00famero de cliques\u00a0\u00e9 proporcional, sendo que listas com at\u00e9 500 emails s\u00e3o os que apresentam maior abertura, segundo dados abaixo:<\/p>\n<p>Em se tratando de comunica\u00e7\u00e3o, n\u00e3o podemos deixar de lado a import\u00e2ncia das redes sociais. 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!important;}}<\/style>\r\n\t\t\t\t\t<div class=\"cp-popup-content cpro-active-step  cp-inline    cp-middle  cp-panel-1\"   data-overlay-click =\"1\" data-title=\"CTA \u2013 Mailing imprensa (Edit 2019)\" data-module-type=\"inline\"  data-step=\"1\"  data-width=\"700\" data-mobile-width=\"360\" data-height=\"250\" data-mobile-height=\"400\" data-mobile-break-pt=\"767\" data-popup-position=\"middle\" data-mobile-responsive=\"yes\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"cpro-form-container\">                             \r\n\t\t\t\t\t\t<div id=\"cp_heading-2-9746\" class=\"cp-field-html-data    cp-none cp_has_editor\" data-type=\"cp_heading\"      ><div class=\"cp-rotate-wrap\"><div class=\"cp-target cp-field-element cp-heading tinymce\"  name=\"cp_heading-2\"><p>Conhe&ccedil;a o maior Mailing Imprensa do Brasil<\/p><\/div><\/div>\r\n<\/div><div id=\"cp_paragraph-2-9746\" class=\"cp-field-html-data    cp-none cp_has_editor\" data-type=\"cp_paragraph\" data-field-title=\"Paragraph\"      ><div class=\"cp-rotate-wrap\"><div class=\"cp-target cp-field-element cp-paragraph tinymce\"  name=\"{{name}}\"><p>Amplie seu relacionamento com a imprensa e aumente sua visibilidade na m&iacute;dia. Distribua seus releases para os jornalistas certos, na hora certa.<\/p><\/div><\/div>\r\n<\/div><div id=\"cp_image-2-9746\" class=\"cp-field-html-data    cp-none cp-image-ratio\" data-type=\"cp_image\"  data-action=\"none\" data-step=\"1\"     >\r\n\t<div class=\"cp-rotate-wrap\">\r\n\t\t<div class=\"cp-image-main\"><img decoding=\"async\" data-cp-src=\"https:\/\/comunique-se.com.br\/blog\/wp-content\/uploads\/2018\/04\/Capa-Ebook-2.jpg\" class=\"cp-img-lazy cp-target cp-field-element cp-image\" name=\"cp_image-2\" alt=\"release\" src=\"\">\r\n\t\t\t<div class=\"cp-field-shadow\"><\/div>\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n<\/div><div id=\"cp_button-2-9746\" class=\"cp-field-html-data   cp-none\" data-type=\"cp_button\"   data-action=\"goto_url\" data-step=\"1\"   data-redirect=\"https:\/\/comunique-se.com.br\/#formulario\" data-redirect-target=\"_blank\"    >\r\n\t<div class=\"cp-rotate-wrap\"><button type=\"button\" class=\" cp-target cp-field-element cp-button cp-button-field\"  data-success-message=\"Thank You for Subscribing!\" data-get-param=\"false\">SAIBA MAIS<\/button>\r\n\t<div class=\"cp-btn-tooltip\"><\/div>\r\n<\/div><\/div>\t\t\t\t\t\t\t<\/div>              \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/div><!-- .cp-popup-content -->\r\n\t\t\t\t\t\t      \r\n\t\t<input type=\"hidden\" name=\"param[date]\" value=\"05\/17\/2026\" \/>\r\n\t\t<input type='text' class='cpro-hp-field' name='cpro_hp_field_9746' value=''>\r\n\t\t<input type=\"hidden\" name=\"action\" value=\"cp_v2_notify_admin\" \/>\r\n\t\t<input type=\"hidden\" name=\"style_id\" value=\"9746\" \/>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div><!-- .cp-popup-wrapper -->\r\n\t\t\t\r\n\t\t\t\t\t<\/div><!-- Modal popup container -->\r\n\t\t\t<\/p>\n<p>[\/vc_column_text][vc_widget_sidebar sidebar_id=&#8221;sidebar_13&#8243;]<div class=\"standard-arrow list-divider bullet-top\"><ul>\n<li>0-500 emails na segmenta\u00e7\u00e3o: 11,3%<\/li>\n<li>At\u00e9 1K: 10,0%<\/li>\n<li>1-2K: 8,9%<\/li>\n<li>2-4K: 8,4%<\/li>\n<li>4-6K: 6,8%<\/li>\n<li>6-10K: 6,5%<\/li>\n<li>10-20K: 6,2%<\/li>\n<li>20-50K: 4,5%<\/li>\n<li>50K+: 4,6%<\/li>\n<\/ul>\n<\/div>[vc_column_text el_class=&#8221;sub-titulo-blog-h3&#8243;]Em casos de uma lista extensa se perde 6,7% em taxa de abertura em compara\u00e7\u00e3o a envios de at\u00e9 500 emails. Releases destinados a bases menores claramente d\u00e3o mais resultado do que aqueles disparados para um grande n\u00famero de jornalistas.<\/p>\n<p>O mesmo vale para editorias. \u00c9 aconselh\u00e1vel focar em menos \u2013 e melhores \u2013 op\u00e7\u00f5es.\u00a0Releases que focam em at\u00e9 tr\u00eas editorias t\u00eam desempenho 12% melhor do que aqueles que trabalham com\u00a0quatro ou mais \u2014 tanto em abertura quanto em cliques.[\/vc_column_text][vc_column_text el_class=&#8221;texto-blog-interno&#8221;]<\/p>\n<h2>Com que tamanho de mailing os assessores costumam trabalhar<\/h2>\n<p>[\/vc_column_text][vc_column_text el_class=&#8221;sub-titulo-blog-h3&#8243;]O mercado de uma maneira geral tem trabalhado com listas mais enxutas. Mais da metade (52%) dos releases de 2016 foram disparados para bases com at\u00e9 mil jornalistas. Outros 35% ficaram entre mil e 4 mil. Menos de 1% dos releases foi enviado para 20 mil ou mais destinat\u00e1rios.<\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><em>Imagem utilizada com\u00a0Creative Commons.<\/em>[\/vc_column_text][\/vc_column][vc_column][\/vc_column][\/vc_row][vc_row el_class=&#8221;sub-titulo-blog-h2&#8243;][vc_column][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Voc\u00ea trabalha com mailing muito grande na hora de enviar releases?<\/p>\n<p>Conforme falamos no primeiro post sobre a efici\u00eancia no envio de releases, o hor\u00e1rio em que o disparo dos emails \u00e9 realizado \u00e9 extremamente importante para que ele seja aberto pelos jornalistas.<\/p>\n","protected":false},"author":19,"featured_media":3969,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5],"tags":[87,181,196,198],"yst_prominent_words":[],"class_list":["post-3968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao-corporativa","tag-assessor","tag-assessoria","tag-midia","tag-midias-locais","category-5","description-off"],"_links":{"self":[{"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/posts\/3968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/comments?post=3968"}],"version-history":[{"count":1,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/posts\/3968\/revisions"}],"predecessor-version":[{"id":18977,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/posts\/3968\/revisions\/18977"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/media\/3969"}],"wp:attachment":[{"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/media?parent=3968"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/categories?post=3968"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/tags?post=3968"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/yst_prominent_words?post=3968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}