{"id":3001,"date":"2018-03-20T10:26:29","date_gmt":"2018-03-20T13:26:29","guid":{"rendered":"https:\/\/blog.comunique-se.com.br\/?p=3001"},"modified":"2026-02-03T14:29:29","modified_gmt":"2026-02-03T17:29:29","slug":"podcast-34-midia-local-versus-midia-nacional","status":"publish","type":"post","link":"https:\/\/comunique-se.com.br\/blog\/podcast-34-midia-local-versus-midia-nacional\/","title":{"rendered":"#34 M\u00eddia local versus m\u00eddia nacional"},"content":{"rendered":"

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PODCAST-SE<\/p><\/div><\/div>[\/vc_column_inner][vc_column_inner width=”3\/12″ css=”.vc_custom_1513357675295{margin: 0px !important;border-width: 0px !important;padding: 0px !important;}”][vc_raw_html css=”.vc_custom_1522186051178{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”]JTNDcCUyMHN0eWxlJTNEJTIyY29sb3IlM0ElMjNmZmYlM0IlMjIlM0VRdWFydGEtZmVpcmElMkMlMjAxNCUyMGRlJTIwbWFyJUMzJUE3byUyMGRlJTIwMjAxOCUzQyUyRnAlM0U=[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1513592622616{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column_inner width=”9\/12″ css=”.vc_custom_1513357647921{margin: 0px !important;border-width: 0px !important;padding: 0px !important;}”]

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#34 M\u00eddia local versus m\u00eddia nacional<\/h2><\/div>
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Uma pesquisa na Inglaterra mostra que ve\u00edculos de comunica\u00e7\u00e3o local s\u00e3o mais confi\u00e1veis. Isso realmente impacta na vida dos assessores? Quais as vantagens e desvantagens de focar em ve\u00edculos pequenos (segmentados ou regionais)?<\/div>\n
<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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<\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=”8\/12″][vc_column_text]Ainda hoje, ouvimos muito a velha discuss\u00e3o acerca da m\u00eddia local quando comparada com a m\u00eddia nacional. Em qual acreditar mais? Geralmente, jornais regionais, seja televis\u00e3o, r\u00e1dio ou impresso, transmitem melhor a mensagem de alguma not\u00edcia espec\u00edfica e, por conversarem exatamente com um p\u00fablico daquela cidade, regi\u00e3o ou bairro, transmitem mais cedibilidade. Obviamente que uma not\u00edcia publicada num grande ve\u00edculo de comunica\u00e7\u00e3o \u2014 de \u00e2mbito nacional \u2014 tem um impacto significativo, mas ainda assim a repercuss\u00e3o ou confian\u00e7a no notici\u00e1rio local \u00e9 maior.[\/vc_column_text]
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Saiba mais:<\/h2><\/div><\/div>[vc_column_text]Acesse o conte\u00fado na \u00edntegra<\/a><\/p>\n

Acesse a lista e ou\u00e7a outros programas<\/a><\/p>\n

Leia outros assuntos de comunica\u00e7\u00e3o corporativa<\/a>[\/vc_column_text][\/vc_column][vc_column width=”4\/12″][vc_widget_sidebar sidebar_id=”sidebar_3″][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

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