{"id":2968,"date":"2018-03-14T10:40:10","date_gmt":"2018-03-14T13:40:10","guid":{"rendered":"https:\/\/blog.comunique-se.com.br\/?p=2968"},"modified":"2026-02-03T14:29:55","modified_gmt":"2026-02-03T17:29:55","slug":"podcast-33-a-industria-dos-influenciadores-falsos","status":"publish","type":"post","link":"https:\/\/comunique-se.com.br\/blog\/podcast-33-a-industria-dos-influenciadores-falsos\/","title":{"rendered":"#33 A ind\u00fastria dos influenciadores falsos"},"content":{"rendered":"

[vc_row bg_type=”image” parallax_style=”vcpb-default” bg_image_new=”id^2388|url^http:\/\/blog.comunique-se.com.br\/wp-content\/uploads\/2017\/12\/bg-podcast-01.jpg|caption^null|alt^BG Podcast – Comunique-se|title^BG Podcast – Comunique-se|description^BG Podcast – Comunique-se” bg_image_repeat=”no-repeat” bg_override=”full”][vc_column]

<\/div>[vc_row_inner css=”.vc_custom_1513592622616{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column_inner width=”9\/12″ css=”.vc_custom_1513357647921{margin: 0px !important;border-width: 0px !important;padding: 0px !important;}”]
<\/div>

PODCAST-SE<\/p><\/div><\/div>[\/vc_column_inner][vc_column_inner width=”3\/12″ css=”.vc_custom_1513357675295{margin: 0px !important;border-width: 0px !important;padding: 0px !important;}”][vc_raw_html css=”.vc_custom_1521034326167{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”]JTNDcCUyMHN0eWxlJTNEJTIyY29sb3IlM0ElMjNmZmYlM0IlMjIlM0VRdWFydGEtZmVpcmElMkMlMjAwNyUyMGRlJTIwbWFyJUMzJUE3byUyMGRlJTIwMjAxOCUzQyUyRnAlM0U=[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=”.vc_custom_1513592622616{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column_inner width=”9\/12″ css=”.vc_custom_1513357647921{margin: 0px !important;border-width: 0px !important;padding: 0px !important;}”]

<\/div>

#33 A ind\u00fastria dos influenciadores falsos<\/h2><\/div>
<\/p>\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
A compra de seguidores falsos virou um mercado negro, com rob\u00f4s gerando contas, curtidas e coment\u00e1rios falsos. Entenda por que isso acontece e como as marcas podem se proteger da compra de influenciadores fake.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

<\/div><\/div>[\/vc_column_inner][vc_column_inner width=”3\/12″ css=”.vc_custom_1513357675295{margin: 0px !important;border-width: 0px !important;padding: 0px !important;}”][\/vc_column_inner][\/vc_row_inner][vc_raw_html]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[\/vc_raw_html]

<\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=”8\/12″][vc_column_text]<\/p>\n
\n
\n
\n
\n
\n
\n
Tudo come\u00e7ou como um mero ato de vaidade. O usu\u00e1rio de redes sociais que quisesse parecer mais relevante do que realmente era juntava algumas moedas e comprava seguidores falsos no Twitter por menos de R$ 10. Nos \u00faltimos cinco anos, por\u00e9m, o que antes era mera molecagem de usu\u00e1rios vaidosos agora representa um problema para as marcas. Interessadas em fazer campanhas com influenciadores, elas agora correm o risco de desperdi\u00e7ar verbas de marketing com influenciadores falsos \u2014 ou influenciadores reais que t\u00eam parte de sua audi\u00eancia composta de seguidores fake.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

[\/vc_column_text]

<\/div>

Saiba mais:<\/h2><\/div><\/div>[vc_column_text]Acesse a lista e ou\u00e7a outros programas<\/a><\/p>\n

Leia mais sobre marketing de influ\u00eancia<\/a>[\/vc_column_text][\/vc_column][vc_column width=”4\/12″][vc_widget_sidebar sidebar_id=”sidebar_3″][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row bg_type=”image” parallax_style=”vcpb-default” bg_image_new=”id^2388|url^http:\/\/blog.comunique-se.com.br\/wp-content\/uploads\/2017\/12\/bg-podcast-01.jpg|caption^null|alt^BG Podcast – Comunique-se|title^BG Podcast – Comunique-se|description^BG Podcast – Comunique-se” bg_image_repeat=”no-repeat” bg_override=”full”][vc_column][vc_row_inner css=”.vc_custom_1513592622616{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}”][vc_column_inner width=”9\/12″ css=”.vc_custom_1513357647921{margin: 0px !important;border-width: 0px !important;padding: 0px !important;}”][\/vc_column_inner][vc_column_inner width=”3\/12″ css=”.vc_custom_1513357675295{margin: 0px !important;border-width: 0px !important;padding: 0px…<\/p>\n","protected":false},"author":19,"featured_media":4093,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[85],"tags":[],"yst_prominent_words":[],"class_list":["post-2968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","category-85","description-off"],"_links":{"self":[{"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/posts\/2968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/comments?post=2968"}],"version-history":[{"count":1,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/posts\/2968\/revisions"}],"predecessor-version":[{"id":18856,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/posts\/2968\/revisions\/18856"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/media\/4093"}],"wp:attachment":[{"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/media?parent=2968"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/categories?post=2968"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/tags?post=2968"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/yst_prominent_words?post=2968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}