{"id":2739,"date":"2018-01-23T13:08:04","date_gmt":"2018-01-23T15:08:04","guid":{"rendered":"https:\/\/blog.comunique-se.com.br\/?p=2739"},"modified":"2026-02-03T14:34:17","modified_gmt":"2026-02-03T17:34:17","slug":"podcast26-viacom-compra-agencia-de-marketing-de-influencia-o-que-isso-significa","status":"publish","type":"post","link":"https:\/\/comunique-se.com.br\/blog\/podcast26-viacom-compra-agencia-de-marketing-de-influencia-o-que-isso-significa\/","title":{"rendered":"#26 Viacom compra ag\u00eancia de marketing de influ\u00eancia. O que isso significa?"},"content":{"rendered":"<p>[vc_row bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-default&#8221; bg_image_new=&#8221;id^2388|url^http:\/\/blog.comunique-se.com.br\/wp-content\/uploads\/2017\/12\/bg-podcast-01.jpg|caption^null|alt^BG Podcast &#8211; Comunique-se|title^BG Podcast &#8211; Comunique-se|description^BG Podcast &#8211; Comunique-se&#8221; bg_image_repeat=&#8221;no-repeat&#8221; bg_override=&#8221;full&#8221;][vc_column]<div class=\"ult-spacer spacer-69e4a2e94862c\" data-id=\"69e4a2e94862c\" data-height=\"116\" data-height-mobile=\"15\" data-height-tab=\"116\" data-height-tab-portrait=\"116\" data-height-mobile-landscape=\"15\" style=\"clear:both;display:block;\"><\/div>[vc_row_inner css=&#8221;.vc_custom_1513592622616{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_inner width=&#8221;9\/12&#8243; css=&#8221;.vc_custom_1513357647921{margin: 0px !important;border-width: 0px !important;padding: 0px !important;}&#8221;]<div id=\"ultimate-heading-247369e4a2e948667\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-247369e4a2e948667 uvc-4051 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-247369e4a2e948667 p'  data-responsive-json-new='{\"font-size\":\"desktop:16px;\",\"line-height\":\"\"}' ><p style=\"font-family:&#039;Open Sans&#039;;font-weight:800;color:#ff8800;\">PODCAST-SE<\/p><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;3\/12&#8243; css=&#8221;.vc_custom_1513357675295{margin: 0px !important;border-width: 0px !important;padding: 0px !important;}&#8221;][vc_raw_html css=&#8221;.vc_custom_1516719396014{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;]JTNDcCUyMHN0eWxlJTNEJTIyY29sb3IlM0ElMjNmZmYlM0IlMjIlM0VRdWFydGEtZmVpcmElMkMlMjAxNyUyMGRlJTIwamFuZWlybyUyMGRlJTIwMjAxOCUzQyUyRnAlM0U=[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1513592622616{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_inner width=&#8221;9\/12&#8243; css=&#8221;.vc_custom_1513357647921{margin: 0px !important;border-width: 0px !important;padding: 0px !important;}&#8221;]<div id=\"ultimate-heading-625369e4a2e9486b3\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-625369e4a2e9486b3 uvc-6516 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-625369e4a2e9486b3 h2'  data-responsive-json-new='{\"font-size\":\"desktop:32px;\",\"line-height\":\"desktop:38px;\"}' ><h2 style=\"font-family:&#039;Open Sans&#039;;font-weight:700;color:#ffffff;margin-top:0px;margin-bottom:20px;\">#26 Viacom compra ag\u00eancia de marketing de influ\u00eancia. O que isso significa?<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-625369e4a2e9486b3 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"desktop:16px;\",\"line-height\":\"desktop:26px;\"}'  style=\"font-family:&#039;Open Sans&#039;;font-weight:normal;color:#ffffff;margin-bottom:0px;\"><\/p>\n<div class=\"ult-content-box\" data-hover_box_shadow=\"none\" data-responsive_margins=\"margin:0px;\" data-normal_margins=\"margin:0px;\">\n<div class=\"vc_row wpb_row vc_inner vc_row-fluid vc_custom_1513612625619 vc_row-has-fill\">\n<div class=\"wpb_column vc_column_container vc_col-sm-10 vc_col-has-fill\">\n<div class=\"vc_column-inner vc_custom_1513612886501\">\n<div class=\"wpb_wrapper\">\n<div id=\"ultimate-heading-10935a6740fa0710b\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-10935a6740fa0710b uvc-938 \" data-hspacer=\"no_spacer\" data-halign=\"left\">\n<div class=\"uvc-sub-heading ult-responsive\" data-ultimate-target=\".uvc-heading.ultimate-heading-10935a6740fa0710b .uvc-sub-heading \" data-responsive-json-new=\"{&quot;font-size&quot;:&quot;desktop:16px;&quot;,&quot;line-height&quot;:&quot;desktop:26px;&quot;}\"><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Andrew Davis\/Bruno Melo\/ Armindo Ferreira&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:33563521,&quot;3&quot;:[null,0],&quot;10&quot;:1,&quot;11&quot;:3,&quot;12&quot;:0,&quot;16&quot;:9,&quot;28&quot;:1}\">O americano Andrew Davis, autor do livro Brandscaping, concede entrevista exclusiva ao Podcast-se.\u00a0<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;3\/12&#8243; css=&#8221;.vc_custom_1513357675295{margin: 0px !important;border-width: 0px !important;padding: 0px !important;}&#8221;][\/vc_column_inner][\/vc_row_inner][vc_raw_html]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[\/vc_raw_html]<div class=\"ult-spacer spacer-69e4a2e9486e5\" data-id=\"69e4a2e9486e5\" data-height=\"20\" data-height-mobile=\"20\" data-height-tab=\"20\" data-height-tab-portrait=\"20\" data-height-mobile-landscape=\"20\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;8\/12&#8243;][vc_column_text]Neste programa falamos sobre uma not\u00edcia impactante, divulgada recentemente na m\u00eddia: &#8220;Viacom compra ag\u00eancia de marketing de influ\u00eancia&#8221;. Com esse momento de efervesc\u00eancia, mais casos semelhantes podem acontecer no mercado.<\/p>\n<p>Mas o que isso significa? Com entrevista internacional, o programa traz um debate sobre a atual situa\u00e7\u00e3o do influencer marketing e as tend\u00eancias.[\/vc_column_text]<div id=\"ultimate-heading-441869e4a2e9486fd\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-441869e4a2e9486fd uvc-7939 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-441869e4a2e9486fd h2'  data-responsive-json-new='{\"font-size\":\"desktop:24px;\",\"line-height\":\"desktop:34px;\"}' ><h2 style=\"font-family:&#039;Open Sans&#039;;font-weight:700;margin-top:32px;margin-bottom:22px;\">Saiba mais:<\/h2><\/div><\/div>[vc_column_text]<a href=\"https:\/\/www.spreaker.com\/user\/comuniquese\">Acesse a lista e ou\u00e7a outros programas<\/a><\/p>\n<p><a href=\"https:\/\/blog.comunique-se.com.br\/gestao-de-crise-da-empresa\/\">O que fazer quando a crise explode nas redes sociais?<\/a><\/p>\n<p><a href=\"http:\/\/influency.me\">Leia outros assuntos de marketing de influ\u00eancia<\/a>[\/vc_column_text][\/vc_column][vc_column width=&#8221;4\/12&#8243;][vc_widget_sidebar sidebar_id=&#8221;sidebar_3&#8243;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-default&#8221; bg_image_new=&#8221;id^2388|url^http:\/\/blog.comunique-se.com.br\/wp-content\/uploads\/2017\/12\/bg-podcast-01.jpg|caption^null|alt^BG Podcast &#8211; Comunique-se|title^BG Podcast &#8211; Comunique-se|description^BG Podcast &#8211; Comunique-se&#8221; bg_image_repeat=&#8221;no-repeat&#8221; bg_override=&#8221;full&#8221;][vc_column][vc_row_inner css=&#8221;.vc_custom_1513592622616{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_inner width=&#8221;9\/12&#8243; css=&#8221;.vc_custom_1513357647921{margin: 0px !important;border-width: 0px !important;padding: 0px !important;}&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;3\/12&#8243; css=&#8221;.vc_custom_1513357675295{margin: 0px !important;border-width: 0px !important;padding: 0px&hellip;<\/p>\n","protected":false},"author":19,"featured_media":4129,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[85],"tags":[],"yst_prominent_words":[],"class_list":["post-2739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","category-85","description-off"],"_links":{"self":[{"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/posts\/2739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/comments?post=2739"}],"version-history":[{"count":1,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/posts\/2739\/revisions"}],"predecessor-version":[{"id":18866,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/posts\/2739\/revisions\/18866"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/media\/4129"}],"wp:attachment":[{"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/media?parent=2739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/categories?post=2739"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/tags?post=2739"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/yst_prominent_words?post=2739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}