{"id":2577,"date":"2017-12-20T10:59:51","date_gmt":"2017-12-20T12:59:51","guid":{"rendered":"http:\/\/blog.comunique-se.com.br\/?p=2577"},"modified":"2026-02-03T14:46:18","modified_gmt":"2026-02-03T17:46:18","slug":"podcast22-jornalismo-nao-pode-ser-confundido-com-publicidade","status":"publish","type":"post","link":"https:\/\/comunique-se.com.br\/blog\/podcast22-jornalismo-nao-pode-ser-confundido-com-publicidade\/","title":{"rendered":"#22 Jornalismo n\u00e3o pode ser confundido com publicidade"},"content":{"rendered":"<p>[vc_row bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-default&#8221; bg_image_new=&#8221;id^2388|url^http:\/\/blog.comunique-se.com.br\/wp-content\/uploads\/2017\/12\/bg-podcast-01.jpg|caption^null|alt^BG Podcast &#8211; Comunique-se|title^BG Podcast &#8211; Comunique-se|description^BG Podcast &#8211; Comunique-se&#8221; bg_image_repeat=&#8221;no-repeat&#8221; bg_override=&#8221;full&#8221;][vc_column]<div class=\"ult-spacer spacer-69e4b4d4a51bb\" data-id=\"69e4b4d4a51bb\" data-height=\"116\" data-height-mobile=\"15\" data-height-tab=\"116\" data-height-tab-portrait=\"116\" data-height-mobile-landscape=\"15\" style=\"clear:both;display:block;\"><\/div>[vc_row_inner css=&#8221;.vc_custom_1513592622616{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_inner width=&#8221;9\/12&#8243; css=&#8221;.vc_custom_1513357647921{margin: 0px !important;border-width: 0px !important;padding: 0px !important;}&#8221;]<div id=\"ultimate-heading-552469e4b4d4a5205\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-552469e4b4d4a5205 uvc-6208 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-552469e4b4d4a5205 p'  data-responsive-json-new='{\"font-size\":\"desktop:16px;\",\"line-height\":\"\"}' ><p style=\"font-family:&#039;Open Sans&#039;;font-weight:800;color:#ff8800;\">PODCAST-SE<\/p><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;3\/12&#8243; css=&#8221;.vc_custom_1513357675295{margin: 0px !important;border-width: 0px !important;padding: 0px !important;}&#8221;][vc_raw_html css=&#8221;.vc_custom_1513774749359{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;]JTNDcCUyMHN0eWxlJTNEJTIyY29sb3IlM0ElMjNmZmYlM0IlMjIlM0VRdWFydGEtZmVpcmElMkMlMjAyMCUyMGRlJTIwZGV6ZW1icm8lMjBkZSUyMDIwMTclM0MlMkZwJTNF[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1513592622616{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_inner width=&#8221;9\/12&#8243; css=&#8221;.vc_custom_1513357647921{margin: 0px !important;border-width: 0px !important;padding: 0px !important;}&#8221;]<div id=\"ultimate-heading-439469e4b4d4a5275\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-439469e4b4d4a5275 uvc-64 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-439469e4b4d4a5275 h2'  data-responsive-json-new='{\"font-size\":\"desktop:32px;\",\"line-height\":\"desktop:38px;\"}' ><h2 style=\"font-family:&#039;Open Sans&#039;;font-weight:700;color:#ffffff;margin-top:0px;margin-bottom:20px;\">#22 Jornalismo n\u00e3o pode ser confundido com publicidade<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-439469e4b4d4a5275 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"desktop:16px;\",\"line-height\":\"desktop:26px;\"}'  style=\"font-family:&#039;Open Sans&#039;;font-weight:normal;color:#ffffff;margin-bottom:0px;\">O entrevistado do programa \u00e9 o jornalista e editor da revista Piau\u00ed, Leandro Demori<\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;3\/12&#8243; css=&#8221;.vc_custom_1513357675295{margin: 0px !important;border-width: 0px !important;padding: 0px !important;}&#8221;][\/vc_column_inner][\/vc_row_inner][vc_raw_html]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[\/vc_raw_html]<div class=\"ult-spacer spacer-69e4b4d4a52c3\" data-id=\"69e4b4d4a52c3\" data-height=\"20\" data-height-mobile=\"20\" data-height-tab=\"20\" data-height-tab-portrait=\"20\" data-height-mobile-landscape=\"20\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;8\/12&#8243;][vc_column_text]<span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;O tema deste programa discute dois pontos importantes da comunica\u00e7\u00e3o: publicidade e jornalismo. Ser\u00e1 que a informa\u00e7\u00e3o pode caminhar junto com a propaganda. O jornalista Leandro Demori conta um caso recente, no qual convocaram uma coletiva de imprensa para anunciar produto de um influenciador digital. &quot;}\" data-sheets-userformat=\"{&quot;2&quot;:33563537,&quot;3&quot;:[null,0],&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:[null,2,0]},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;10&quot;:1,&quot;11&quot;:3,&quot;12&quot;:0,&quot;16&quot;:9,&quot;28&quot;:1}\">O tema deste programa discute dois pontos importantes da comunica\u00e7\u00e3o: publicidade e jornalismo. Ser\u00e1 que a informa\u00e7\u00e3o pode caminhar junto com a propaganda. O jornalista Leandro Demori conta um caso recente, no qual convocaram uma coletiva de imprensa para anunciar produto de um influenciador digital. <\/span>[\/vc_column_text]<div id=\"ultimate-heading-112069e4b4d4a52ed\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-112069e4b4d4a52ed uvc-5107 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-112069e4b4d4a52ed h2'  data-responsive-json-new='{\"font-size\":\"desktop:24px;\",\"line-height\":\"desktop:34px;\"}' ><h2 style=\"font-family:&#039;Open Sans&#039;;font-weight:700;margin-top:32px;margin-bottom:22px;\">Saiba mais:<\/h2><\/div><\/div>[vc_column_text]Os assessores na vis\u00e3o dos jornalistas<\/p>\n<p><a href=\"https:\/\/www.spreaker.com\/user\/comuniquese\">Acesse a lista e ou\u00e7a outros programas<\/a><\/p>\n<p>O que \u00e9 assessoria de imprensa?<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;4\/12&#8243;][vc_widget_sidebar sidebar_id=&#8221;sidebar_3&#8243;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-default&#8221; bg_image_new=&#8221;id^2388|url^http:\/\/blog.comunique-se.com.br\/wp-content\/uploads\/2017\/12\/bg-podcast-01.jpg|caption^null|alt^BG Podcast &#8211; Comunique-se|title^BG Podcast &#8211; Comunique-se|description^BG Podcast &#8211; Comunique-se&#8221; bg_image_repeat=&#8221;no-repeat&#8221; bg_override=&#8221;full&#8221;][vc_column][vc_row_inner css=&#8221;.vc_custom_1513592622616{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_inner width=&#8221;9\/12&#8243; css=&#8221;.vc_custom_1513357647921{margin: 0px !important;border-width: 0px !important;padding: 0px !important;}&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;3\/12&#8243; css=&#8221;.vc_custom_1513357675295{margin: 0px !important;border-width: 0px !important;padding: 0px&hellip;<\/p>\n","protected":false},"author":19,"featured_media":4114,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[85],"tags":[],"yst_prominent_words":[],"class_list":["post-2577","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","category-85","description-off"],"_links":{"self":[{"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/posts\/2577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/comments?post=2577"}],"version-history":[{"count":1,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/posts\/2577\/revisions"}],"predecessor-version":[{"id":18892,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/posts\/2577\/revisions\/18892"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/media\/4114"}],"wp:attachment":[{"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/media?parent=2577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/categories?post=2577"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/tags?post=2577"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/yst_prominent_words?post=2577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}