{"id":2504,"date":"2017-11-15T15:56:32","date_gmt":"2017-11-15T17:56:32","guid":{"rendered":"http:\/\/blog.comunique-se.com.br\/?p=2504"},"modified":"2026-02-03T14:35:37","modified_gmt":"2026-02-03T17:35:37","slug":"17podcast-mito-1-do-marketing-de-influencia-influenciador-e-garoto-propaganda","status":"publish","type":"post","link":"https:\/\/comunique-se.com.br\/blog\/17podcast-mito-1-do-marketing-de-influencia-influenciador-e-garoto-propaganda\/","title":{"rendered":"#17 Mito 1 do marketing de influ\u00eancia: influenciador \u00e9 garoto-propaganda"},"content":{"rendered":"<p>[vc_row bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-default&#8221; bg_image_new=&#8221;id^2388|url^http:\/\/blog.comunique-se.com.br\/wp-content\/uploads\/2017\/12\/bg-podcast-01.jpg|caption^null|alt^BG Podcast &#8211; Comunique-se|title^BG Podcast &#8211; Comunique-se|description^BG Podcast &#8211; Comunique-se&#8221; bg_image_repeat=&#8221;no-repeat&#8221; bg_override=&#8221;full&#8221;][vc_column]<div class=\"ult-spacer spacer-69e4a304365d9\" data-id=\"69e4a304365d9\" data-height=\"116\" data-height-mobile=\"15\" data-height-tab=\"116\" data-height-tab-portrait=\"116\" data-height-mobile-landscape=\"15\" style=\"clear:both;display:block;\"><\/div>[vc_row_inner css=&#8221;.vc_custom_1513592622616{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_inner width=&#8221;9\/12&#8243; css=&#8221;.vc_custom_1513357647921{margin: 0px !important;border-width: 0px !important;padding: 0px !important;}&#8221;]<div id=\"ultimate-heading-547569e4a30436624\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-547569e4a30436624 uvc-8005 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-547569e4a30436624 p'  data-responsive-json-new='{\"font-size\":\"desktop:16px;\",\"line-height\":\"\"}' ><p style=\"font-family:&#039;Open Sans&#039;;font-weight:800;color:#ff8800;\">PODCAST-SE<\/p><\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;3\/12&#8243; css=&#8221;.vc_custom_1513357675295{margin: 0px !important;border-width: 0px !important;padding: 0px !important;}&#8221;][vc_raw_html css=&#8221;.vc_custom_1513711602944{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;]JTNDcCUyMGNsYXNzJTNEJTIydGV4dC1kYXRhJTIyJTIwc3R5bGUlM0QlMjJjb2xvciUzQSUyM2ZmZiUzQiUyMiUzRVF1YXJ0YS1mZWlyYSUyQyUyMDE1JTIwZGUlMjBub3ZlbWJybyUyMGRlJTIwMjAxNyUzQyUyRnAlM0U=[\/vc_raw_html][\/vc_column_inner][\/vc_row_inner][vc_row_inner css=&#8221;.vc_custom_1513592622616{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_inner width=&#8221;9\/12&#8243; css=&#8221;.vc_custom_1513357647921{margin: 0px !important;border-width: 0px !important;padding: 0px !important;}&#8221;]<div id=\"ultimate-heading-844869e4a3043669d\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-844869e4a3043669d uvc-4358 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-844869e4a3043669d h2'  data-responsive-json-new='{\"font-size\":\"desktop:32px;\",\"line-height\":\"desktop:38px;\"}' ><h2 style=\"font-family:&#039;Open Sans&#039;;font-weight:700;color:#ffffff;margin-top:0px;margin-bottom:20px;\">#17 Mito 1 do marketing de influ\u00eancia: influenciador \u00e9 garoto-propaganda<\/h2><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-844869e4a3043669d .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"desktop:16px;\",\"line-height\":\"desktop:26px;\"}'  style=\"font-family:&#039;Open Sans&#039;;font-weight:normal;color:#ffffff;margin-bottom:0px;\">O in\u00edcio da s\u00e9rie dos mitos do marketing de influ\u00eancia traz a opini\u00e3o de especialistas no tema<\/div><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;3\/12&#8243; css=&#8221;.vc_custom_1513357675295{margin: 0px !important;border-width: 0px !important;padding: 0px !important;}&#8221;][\/vc_column_inner][\/vc_row_inner][vc_raw_html]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[\/vc_raw_html]<div class=\"ult-spacer spacer-69e4a304366e7\" data-id=\"69e4a304366e7\" data-height=\"20\" data-height-mobile=\"20\" data-height-tab=\"20\" data-height-tab-portrait=\"20\" data-height-mobile-landscape=\"20\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;8\/12&#8243;][vc_column_text]<\/p>\n<div class=\"track_description\">\n<div class=\"track_description\">\n<div id=\"track_info\" class=\"ly_section\">\n<div class=\"ly_section_body\">\n<div class=\"track_description\">Este \u00e9 o primeiro podcast da s\u00e9rie de 5 mitos do marketing de influ\u00eancia. Falamos de uma confus\u00e3o comum no mercado: tratar influenciador digital como se fosse garoto-propaganda.<\/div>\n<\/div>\n<div class=\"ly_section track_chapters\">Algumas pessoas acreditam que os creators s\u00e3o considerados como tal, uma vez que determinado meio se aproveita da popularidade para promover um produto ou uma marca.<\/div>\n<\/div>\n<\/div>\n<div>Entretanto, outros profissionais do mercado afirmam que isso n\u00e3o \u00e9 nenhuma novidade, uma vez que programas de televis\u00e3o sempre contaram com celebridades para realizar propagandas.<\/div>\n<\/div>\n<p>[\/vc_column_text]<div id=\"ultimate-heading-666669e4a3043670d\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-666669e4a3043670d uvc-7247 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-666669e4a3043670d h2'  data-responsive-json-new='{\"font-size\":\"desktop:24px;\",\"line-height\":\"desktop:34px;\"}' ><h2 style=\"font-family:&#039;Open Sans&#039;;font-weight:700;margin-top:32px;margin-bottom:22px;\">Saiba mais:<\/h2><\/div><\/div>[vc_column_text]O que \u00e9 marketing de influ\u00eancia?<\/p>\n<p>Mito 1 do marketing de influ\u00eancia: influenciador \u00e9 garoto-propaganda<\/p>\n<p>Mito 2 do marketing de influ\u00eancia:<\/p>\n<p>Mito 3 do marketing de influ\u00eancia:<\/p>\n<p>Mito 4 do marketing de influ\u00eancia:<\/p>\n<p>Ou\u00e7a outros programas<\/p>\n<p>Ou\u00e7a outros programas[\/vc_column_text][\/vc_column][vc_column width=&#8221;4\/12&#8243;][vc_widget_sidebar sidebar_id=&#8221;sidebar_3&#8243;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row bg_type=&#8221;image&#8221; parallax_style=&#8221;vcpb-default&#8221; bg_image_new=&#8221;id^2388|url^http:\/\/blog.comunique-se.com.br\/wp-content\/uploads\/2017\/12\/bg-podcast-01.jpg|caption^null|alt^BG Podcast &#8211; Comunique-se|title^BG Podcast &#8211; Comunique-se|description^BG Podcast &#8211; Comunique-se&#8221; bg_image_repeat=&#8221;no-repeat&#8221; bg_override=&#8221;full&#8221;][vc_column][vc_row_inner css=&#8221;.vc_custom_1513592622616{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_inner width=&#8221;9\/12&#8243; css=&#8221;.vc_custom_1513357647921{margin: 0px !important;border-width: 0px !important;padding: 0px !important;}&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;3\/12&#8243; css=&#8221;.vc_custom_1513357675295{margin: 0px !important;border-width: 0px !important;padding: 0px&hellip;<\/p>\n","protected":false},"author":19,"featured_media":4110,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[85],"tags":[],"yst_prominent_words":[],"class_list":["post-2504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","category-85","description-off"],"_links":{"self":[{"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/posts\/2504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/comments?post=2504"}],"version-history":[{"count":1,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/posts\/2504\/revisions"}],"predecessor-version":[{"id":18869,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/posts\/2504\/revisions\/18869"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/media\/4110"}],"wp:attachment":[{"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/media?parent=2504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/categories?post=2504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/tags?post=2504"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/yst_prominent_words?post=2504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}