{"id":17496,"date":"2023-05-02T11:08:55","date_gmt":"2023-05-02T14:08:55","guid":{"rendered":"https:\/\/comunique-se.com.br\/blog\/?p=17496"},"modified":"2023-05-02T11:08:55","modified_gmt":"2023-05-02T14:08:55","slug":"porque-monitorar-redes-sociais-lista-das-10-redes-sociais-mais-utilizadas-no-brasil","status":"publish","type":"post","link":"https:\/\/comunique-se.com.br\/blog\/porque-monitorar-redes-sociais-lista-das-10-redes-sociais-mais-utilizadas-no-brasil\/","title":{"rendered":"Porque monitorar redes sociais + lista das 10 redes sociais mais utilizadas no Brasil"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Nos \u00faltimos anos, o uso de redes sociais se tornou cada vez mais comum, n\u00e3o s\u00f3 para intera\u00e7\u00e3o social, mas tamb\u00e9m para fins de neg\u00f3cios e marketing.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">No entanto, com o excesso de informa\u00e7\u00f5es e intera\u00e7\u00f5es que acontecem nas redes sociais, pode ser dif\u00edcil manter-se informado e gerenciar a presen\u00e7a online de uma marca. \u00c9 a\u00ed que entra o monitoramento de redes sociais.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">O monitoramento de redes sociais \u00e9 a pr\u00e1tica de rastrear e analisar o que est\u00e1 sendo dito sobre uma marca, produto ou servi\u00e7o nas plataformas de m\u00eddia social. Isso pode incluir coletar dados sobre men\u00e7\u00f5es, coment\u00e1rios, curtidas, compartilhamentos e hashtags relevantes.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Al\u00e9m disso, o monitoramento pode ajudar a identificar tend\u00eancias, crises, monitorar concorr\u00eancia e os comportamentos dos consumidores em rela\u00e7\u00e3o a uma marca ou setor.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">As redes sociais mais utilizadas no Brasil:<\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">No Brasil, as redes sociais mais utilizadas s\u00e3o o WhatsApp, YouTube, Instagram e Facebook. \u00c9 estimado que os brasileiros passam cerca de 3 horas e 46 minutos diariamente utilizando as redes sociais.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Uma pesquisa realizada recentemente pela <\/span><a href=\"https:\/\/datareportal.com\/reports\/digital-2023-brazil\"><span style=\"font-weight: 400;\">WeAreSocial e Meltewater<\/span><\/a><span style=\"font-weight: 400;\"> nos trouxe um ranking com as redes mais utilizadas pelos brasileiros em 2023. Acompanhe abaixo a lista das 10 redes sociais mais usadas no Brasil em 2023:<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li>\n<h4><b> WhatsApp (169 milh\u00f5es de usu\u00e1rios)<\/b><\/h4>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">O WhatsApp \u00e9 um aplicativo de mensagens instant\u00e2neas amplamente utilizado no Brasil. Ele permite enviar mensagens de texto, voz e v\u00eddeo, bem como fazer chamadas de voz e v\u00eddeo. 99% dos usu\u00e1rios de <\/span><a href=\"https:\/\/blog.opinionbox.com\/pesquisa-whatsapp-no-brasil\/\"><span style=\"font-weight: 400;\">WhatsApp<\/span><\/a><span style=\"font-weight: 400;\"> no Brasil abrem o aplicativo pelo menos uma vez ao dia, sendo que, desses, 35% deixam o aplicativo aberto o dia todo.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"2\">\n<li>\n<h4><b> YouTube (142 milh\u00f5es de usu\u00e1rios)<\/b><\/h4>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">O YouTube \u00e9 uma plataforma de compartilhamento de v\u00eddeo. Ele \u00e9 usado para assistir a v\u00eddeos, seguir canais de interesse, comentar e compartilhar conte\u00fado. \u00c9 estimado que 4 bilh\u00f5es de v\u00eddeos s\u00e3o assistidos diariamente na plataforma. Al\u00e9m disso, ele \u00e9 o <\/span><a href=\"https:\/\/www.oficinadanet.com.br\/tecnologia\/26607-os-incriveis-numeros-do-youtube-em-2019#:~:text=Por%20dia%2C%20mais%20de%204,%C3%BAnicos%20ao%20site%20por%20m%C3%AAs.\"><span style=\"font-weight: 400;\">segundo maior mecanismo de busca do mundo.<\/span><\/a><span style=\"font-weight: 400;\">\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"3\">\n<li>\n<h4><b> Instagram (113 milh\u00f5es de usu\u00e1rios)<\/b><\/h4>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">O Instagram continua crescendo em popularidade no Brasil, \u00e9 uma plataforma de compartilhamento de fotos e v\u00eddeos, onde os usu\u00e1rios podem seguir amigos, celebridades e marcas, al\u00e9m de interagir por meio de curtidas e coment\u00e1rios. At\u00e9 o momento, o Instagram \u00e9 a rede social preferida dos jovens, com <\/span><a href=\"https:\/\/www.conversion.com.br\/blog\/estatisticas-do-instagram\/\"><span style=\"font-weight: 400;\">72% dos usu\u00e1rios<\/span><\/a><span style=\"font-weight: 400;\"> com menos de 25 anos.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"4\">\n<li>\n<h4><b> Facebook (109 milh\u00f5es de usu\u00e1rios)<\/b><\/h4>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">O Facebook com uma base de usu\u00e1rios de mais de 109 milh\u00f5es de pessoas. \u00c9 usado para se conectar com amigos e familiares, compartilhar fotos e v\u00eddeos, participar de grupos e seguir p\u00e1ginas de interesse. O p\u00fablico que <\/span><a href=\"https:\/\/kinsta.com\/pt\/blog\/estatisticas-e-fatos-interessantes\/\"><span style=\"font-weight: 400;\">mais utiliza<\/span><\/a><span style=\"font-weight: 400;\"> a plataforma \u00e9 o feminino, uma diferen\u00e7a de 75% contra 62%.\u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"5\">\n<li>\n<h4><b> TikTok (82 milh\u00f5es de usu\u00e1rios)<\/b><\/h4>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">O TikTok \u00e9 uma plataforma de compartilhamento de v\u00eddeo em r\u00e1pido crescimento no Brasil, com mais de 82 milh\u00f5es de usu\u00e1rios. \u00c9 usado para criar e compartilhar v\u00eddeos curtos, principalmente de dan\u00e7a e m\u00fasica. De acordo com uma pesquisa recente, <\/span><a href=\"https:\/\/www.mafiadomarketing.com.br\/blog\/estatisticas-tiktok\/\"><span style=\"font-weight: 400;\">42% dos usu\u00e1rios do TikTok t\u00eam entre 18 e 24 anos.<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n\r\n\t\t<div id=\"cp_popup_id_15673\" class=\"cp-popup-container cp-popup-live-wrap cp_style_15673 cp-module-inline cpro-open \" data-style=\"cp_style_15673\" data-module-type=\"inline\" data-class-id=\"15673\" data-styleslug=\"cta-incontent-sala-de-imprensa-2-4-3\">\r\n\r\n\t\t\t\r\n\t\t\t<div class=\"cp-popup-wrapper cp-manual cp-popup-inline  \"  >\r\n\t\t\t\t<div class=\"cp-popup  cpro-animate-container \">\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t<input type='hidden' class='panel-settings' data-style_id= '15673' data-section='configure' value='{&quot;show_for_logged_in&quot;:&quot;1&quot;,&quot;hide_on_device&quot;:&quot;&quot;}' ><input type='hidden' class='panel-rulesets' data-style_id= '15673' data-section='configure' value='[]' ><style 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.cp-close-link { border-radius:20px 20px 20px 20px;}.cp_style_15673 #cp_button-2-15673 .cp-target > .cp-close-image { border-radius:20px 20px 20px 20px;}.cp_style_15673 #cp_button-2-15673 .cp-target { }.cp_style_15673 #cp_button-2-15673 .cp-target ~ .cp-field-shadow { }.cp_style_15673 #cp_button-2-15673 .cp-rotate-wrap{ transform:rotate( 0deg);}.cp_style_15673 #cp_button-2-15673 .cp-target:hover { border-color:#8E44AD;}.cp_style_15673 #cp_button-2-15673 .cp-target:hover ~ .cp-field-shadow { border-color:#8E44AD;}.cp_style_15673 #cp_button-2-15673 { left: 395.234375px;top: 167px;z-index:6;}}@media ( max-width: 767px ) {.cp_style_15673 .cp-invisible-on-mobile {display: none !important;}}<\/style>\r\n\t\t\t\t\t<div class=\"cp-popup-content cpro-active-step  cp-inline    cp-middle  cp-panel-1\"   data-overlay-click =\"1\" data-title=\"Clipping | Monitoramento Redes Sociais\" data-module-type=\"inline\"  data-step=\"1\"  data-width=\"700\" data-mobile-width=\"360\" data-height=\"250\" data-mobile-height=\"400\" data-mobile-break-pt=\"767\" data-popup-position=\"middle\" data-mobile-responsive=\"yes\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"cpro-form-container\">                             \r\n\t\t\t\t\t\t<div id=\"cp_heading-2-15673\" class=\"cp-field-html-data    cp-none cp_has_editor\" data-type=\"cp_heading\"      ><div class=\"cp-rotate-wrap\"><div class=\"cp-target cp-field-element cp-heading tinymce\"  name=\"cp_heading-2\"><p>Monitoramento completo<\/p>\n<p>em redes sociais&nbsp;<\/p><\/div><\/div>\r\n<\/div><div id=\"cp_paragraph-2-15673\" class=\"cp-field-html-data    cp-none cp_has_editor\" data-type=\"cp_paragraph\" data-field-title=\"Paragraph\"      ><div class=\"cp-rotate-wrap\"><div class=\"cp-target cp-field-element cp-paragraph tinymce\"  name=\"{{name}}\"><p>Fique por dentro do que est&aacute; acontecendo nas redes sociais e saiba o que as pessoas est&atilde;o dizendo sobre produtos, t&oacute;picos, marcas e muito mais.<\/p><\/div><\/div>\r\n<\/div><div id=\"cp_image-2-15673\" class=\"cp-field-html-data    cp-none cp-image-ratio\" data-type=\"cp_image\"  data-action=\"none\" data-step=\"1\"     >\r\n\t<div class=\"cp-rotate-wrap\">\r\n\t\t<div class=\"cp-image-main\"><img decoding=\"async\" data-cp-src=\"https:\/\/comunique-se.com.br\/blog\/wp-content\/uploads\/2018\/04\/Capa-Ebook-2.jpg\" class=\"cp-img-lazy cp-target cp-field-element cp-image\" name=\"cp_image-2\" alt=\"release\" src=\"\">\r\n\t\t\t<div class=\"cp-field-shadow\"><\/div>\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n<\/div><div id=\"cp_button-2-15673\" class=\"cp-field-html-data   cp-none\" data-type=\"cp_button\"   data-action=\"goto_url\" data-step=\"1\"   data-redirect=\"https:\/\/comunique-se.com.br\/#formulario\" data-redirect-target=\"_blank\"    >\r\n\t<div class=\"cp-rotate-wrap\"><button type=\"button\" class=\" cp-target cp-field-element cp-button cp-button-field\"  data-success-message=\"Thank You for Subscribing!\" data-get-param=\"false\">SAIBA MAIS<\/button>\r\n\t<div class=\"cp-btn-tooltip\"><\/div>\r\n<\/div><\/div>\t\t\t\t\t\t\t<\/div>              \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/div><!-- .cp-popup-content -->\r\n\t\t\t\t\t\t      \r\n\t\t<input type=\"hidden\" name=\"param[date]\" value=\"04\/19\/2026\" \/>\r\n\t\t<input type='text' class='cpro-hp-field' name='cpro_hp_field_15673' value=''>\r\n\t\t<input type=\"hidden\" name=\"action\" value=\"cp_v2_notify_admin\" \/>\r\n\t\t<input type=\"hidden\" name=\"style_id\" value=\"15673\" \/>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div><!-- .cp-popup-wrapper -->\r\n\t\t\t\r\n\t\t\t\t\t<\/div><!-- Modal popup container -->\r\n\t\t\t\n<p>&nbsp;<\/p>\n<ol start=\"6\">\n<li>\n<h4><b> LinkedIn (63 milh\u00f5es de usu\u00e1rios)<\/b><\/h4>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">O LinkedIn \u00e9 uma rede social profissional amplamente utilizada no Brasil, com mais de 63 milh\u00f5es de usu\u00e1rios. \u00c9 usado para conectar profissionais, encontrar empregos e compartilhar informa\u00e7\u00f5es e not\u00edcias do setor.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"7\">\n<li>\n<h4><b> Messenger (62 milh\u00f5es de usu\u00e1rios)<\/b><\/h4>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">O Messenger \u00e9 um aplicativo de mensagens instant\u00e2neas desenvolvido pelo Facebook que permite aos usu\u00e1rios enviar mensagens de texto, \u00e1udio, v\u00eddeo e realizar chamadas de voz e v\u00eddeo. Ele foi lan\u00e7ado em 2011 como um recurso dentro do pr\u00f3prio Facebook, mas posteriormente se tornou um aplicativo independente em 2014.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"8\">\n<li>\n<h4><b> Kwai (48 milh\u00f5es de usu\u00e1rios)<\/b><\/h4>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">O Kwai \u00e9 um aplicativo de m\u00eddia social de compartilhamento de v\u00eddeo. Ele permite aos usu\u00e1rios criar e compartilhar v\u00eddeos curtos. \u00c9 poss\u00edvel colocar m\u00fasica de fundo, e interagir com outros usu\u00e1rios por meio de coment\u00e1rios e curtidas. O Kwai \u00e9 bastante popular na \u00c1sia, especialmente na China, mas tamb\u00e9m est\u00e1 dispon\u00edvel em outros pa\u00edses, incluindo o Brasil.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"9\">\n<li>\n<h4><b> Pinterest (28 milh\u00f5es de usu\u00e1rios)<\/b><\/h4>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">O Pinterest \u00e9 uma plataforma de compartilhamento de imagens. \u00c9 muito utilizado como fonte de inspira\u00e7\u00e3o, com mais de 15 milh\u00f5es de usu\u00e1rios ativos mensais. \u00c9 usado para encontrar e salvar ideias de moda, decora\u00e7\u00e3o, culin\u00e1ria e outros interesses.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"10\">\n<li>\n<h4><b> Twitter (24 milh\u00f5es de usu\u00e1rios)<\/b><\/h4>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">O Twitter \u00e9 usado para compartilhar pensamentos e opini\u00f5es, seguir not\u00edcias e eventos, e interagir com celebridades e outras personalidades. O Twitter \u00e9 acess\u00edvel por meio de aplicativos m\u00f3veis e desktops, al\u00e9m de ser usado por muitos jornalistas, pol\u00edticos, celebridades e figuras p\u00fablicas para se conectarem com seus seguidores e audi\u00eancias em todo o mundo.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Com tantas redes e espa\u00e7os para desenvolver sua presen\u00e7a de marca, \u00e9 importante lembrar que cada rede social tem suas pr\u00f3prias caracter\u00edsticas e p\u00fablico-alvo espec\u00edfico.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Por exemplo, o Instagram \u00e9 conhecido por seu conte\u00fado visual, com fotos e v\u00eddeos sendo o foco principal. J\u00e1 o LinkedIn \u00e9 mais voltado para fins profissionais e redes de neg\u00f3cios. Portanto, \u00e9 importante adaptar a estrat\u00e9gia de branding conforme a plataforma e p\u00fablico-alvo espec\u00edfico.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Tamb\u00e9m \u00e9 importante descobrir onde seu p\u00fablico est\u00e1 inserido e monitorar o nicho que sua marca atua. Desta forma \u00e9 poss\u00edvel tra\u00e7ar planos de a\u00e7\u00e3o para melhorias, adapta\u00e7\u00e3o e estrat\u00e9gias de conte\u00fados atraentes para o seu p\u00fablico, objetivando a venda e relacionamento.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nos \u00faltimos anos, o uso de redes sociais se tornou cada vez mais comum, n\u00e3o s\u00f3 para intera\u00e7\u00e3o social, mas tamb\u00e9m para fins de neg\u00f3cios e marketing.\u00a0 &nbsp; No entanto, com o excesso de informa\u00e7\u00f5es e intera\u00e7\u00f5es que acontecem nas redes sociais, pode ser dif\u00edcil manter-se informado e gerenciar a presen\u00e7a online de uma marca.&hellip;<\/p>\n","protected":false},"author":20,"featured_media":17497,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3748,5],"tags":[],"yst_prominent_words":[],"class_list":["post-17496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-comunicacao-corporativa","category-3748","category-5","description-off"],"_links":{"self":[{"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/posts\/17496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/comments?post=17496"}],"version-history":[{"count":2,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/posts\/17496\/revisions"}],"predecessor-version":[{"id":17499,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/posts\/17496\/revisions\/17499"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/media\/17497"}],"wp:attachment":[{"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/media?parent=17496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/categories?post=17496"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/tags?post=17496"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/yst_prominent_words?post=17496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}