{"id":12640,"date":"2020-01-17T14:04:41","date_gmt":"2020-01-17T17:04:41","guid":{"rendered":"https:\/\/comunique-se.com.br\/blog\/?p=12640"},"modified":"2020-02-05T17:34:12","modified_gmt":"2020-02-05T20:34:12","slug":"jornalistas-estao-em-extincao","status":"publish","type":"post","link":"https:\/\/comunique-se.com.br\/blog\/jornalistas-estao-em-extincao\/","title":{"rendered":"Jornalistas est\u00e3o em extin\u00e7\u00e3o?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">O jornalismo vive em uma constante mudan\u00e7a. Em um passado recente, presenciamos grandes reformula\u00e7\u00f5es. A movimenta\u00e7\u00e3o e rotatividade se tornaram sucessivas. Contudo, jornalistas e a profiss\u00e3o nunca passaram perto de uma extin\u00e7\u00e3o. E nunca vai passar. \u00c9 verdade que as reda\u00e7\u00f5es est\u00e3o mais enxutas, devido ao modelo de neg\u00f3cios da m\u00eddia tradicional. Por\u00e9m, com as novas possibilidades m\u00eddia, n\u00e3o faltam oportunidades para exercer o bom e velho jornalismo.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Na segunda semana deste ano, o presidente da Rep\u00fablica, Jair Bolsonaro <a href=\"https:\/\/portal.comunique-se.com.br\/entidades-mostram-para-bolsonaro-que-o-jornalismo-nao-esta-em-extincao\/\" target=\"_blank\" rel=\"noopener noreferrer\">se dirigiu<\/a> aos jornalistas<\/span><span style=\"font-weight: 400;\">\u00a0do Brasil como uma esp\u00e9cie em extin\u00e7\u00e3o. Al\u00e9m disso, cogitou vincul\u00e1-los ao Ibama. Mas, ao recorrer aos n\u00fameros e, principalmente, aos fatos, vemos que tal afirma\u00e7\u00e3o passa longe de ser ver\u00eddica, pelo contr\u00e1rio.<\/span><\/p>\n<h3><b>Mailing de jornalistas do Comunique-se\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">O Grupo Comunique-se \u00e9 nacionalmente conhecido por manter o maior <a href=\"https:\/\/comunique-se.com.br\/blog\/comunicacao-corporativa\/\">mailing<\/a> de jornalistas <\/span><span style=\"font-weight: 400;\">do Brasil e, claro, pela maior comunidade da imprensa, o Portal Comunique-se. A base de jornalistas, que \u00e9 o carro-chefe comercial da organiza\u00e7\u00e3o, possui atualmente mais de 55 mil profissionais do setor. Tais contatos, s\u00e3o distribu\u00eddos em mais de 100 editorias e subeditorias, espalhados em 10 mil ve\u00edculos de comunica\u00e7\u00e3o em todo Brasil. Desde grandes jornais consagrados at\u00e9 os de pequeno porte com reda\u00e7\u00f5es menores.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A ferramenta, chamada oficialmente de Workr, atualmente \u00e9 utilizada por mais de 3 mil usu\u00e1rios que, por meio da solu\u00e7\u00e3o, mant\u00eam e ampliam o relacionamento com os jornalistas de reda\u00e7\u00f5es em trabalhos de rela\u00e7\u00f5es p\u00fablicas e comunica\u00e7\u00e3o corporativa. O jornalista ainda \u00e9 e continuar\u00e1 sendo um grande influenciador e fonte de informa\u00e7\u00f5es reais.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\">\r\n\t\t<div id=\"cp_popup_id_9746\" class=\"cp-popup-container cp-popup-live-wrap cp_style_9746 cp-module-inline cpro-open \" data-style=\"cp_style_9746\" data-module-type=\"inline\" data-class-id=\"9746\" data-styleslug=\"cta-incontent-sala-de-imprensa-2-2\">\r\n\r\n\t\t\t\r\n\t\t\t<div class=\"cp-popup-wrapper cp-manual cp-popup-inline  \"  >\r\n\t\t\t\t<div class=\"cp-popup  cpro-animate-container \">\r\n\r\n\t\t\t\t\t\r\n\t\t\t\t<input type='hidden' class='panel-settings' data-style_id= '9746' data-section='configure' value='{&quot;show_for_logged_in&quot;:&quot;1&quot;,&quot;hide_on_device&quot;:&quot;&quot;}' ><input type='hidden' class='panel-rulesets' data-style_id= '9746' data-section='configure' value='[]' ><style id='cp_popup_style_9746' type='text\/css'>.cp_style_9746 .cp-popup-content 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#cp_button-2-9746 .cp-target ~ .cp-field-shadow { border-width:2px 2px 2px 2px;}.cp_style_9746 #cp_button-2-9746 .cp-target { border-radius:20px 20px 20px 20px;}.cp_style_9746 #cp_button-2-9746 .cp-target ~ .cp-field-shadow { border-radius:20px 20px 20px 20px;}.cp_style_9746 #cp_button-2-9746 .cp-target > .cp-close-link { border-radius:20px 20px 20px 20px;}.cp_style_9746 #cp_button-2-9746 .cp-target > .cp-close-image { border-radius:20px 20px 20px 20px;}.cp_style_9746 #cp_button-2-9746 .cp-target { }.cp_style_9746 #cp_button-2-9746 .cp-target ~ .cp-field-shadow { }.cp_style_9746 #cp_button-2-9746 .cp-rotate-wrap{ transform:rotate( 0deg);}.cp_style_9746 #cp_button-2-9746 .cp-target:hover { border-color:#8E44AD;}.cp_style_9746 #cp_button-2-9746 .cp-target:hover ~ .cp-field-shadow { border-color:#8E44AD;}.cp_style_9746 #cp_button-2-9746 { left: 397.734375px;top: 200px;z-index:6;}}@media ( max-width: 767px ) {.cp_style_9746 .cp-invisible-on-mobile {display: none !important;}}<\/style>\r\n\t\t\t\t\t<div class=\"cp-popup-content cpro-active-step  cp-inline    cp-middle  cp-panel-1\"   data-overlay-click =\"1\" data-title=\"CTA \u2013 Mailing imprensa (Edit 2019)\" data-module-type=\"inline\"  data-step=\"1\"  data-width=\"700\" data-mobile-width=\"360\" data-height=\"250\" data-mobile-height=\"400\" data-mobile-break-pt=\"767\" data-popup-position=\"middle\" data-mobile-responsive=\"yes\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"cpro-form-container\">                             \r\n\t\t\t\t\t\t<div id=\"cp_heading-2-9746\" class=\"cp-field-html-data    cp-none cp_has_editor\" data-type=\"cp_heading\"      ><div class=\"cp-rotate-wrap\"><div class=\"cp-target cp-field-element cp-heading tinymce\"  name=\"cp_heading-2\"><p>Conhe&ccedil;a o maior Mailing Imprensa do Brasil<\/p><\/div><\/div>\r\n<\/div><div id=\"cp_paragraph-2-9746\" class=\"cp-field-html-data    cp-none cp_has_editor\" data-type=\"cp_paragraph\" data-field-title=\"Paragraph\"      ><div class=\"cp-rotate-wrap\"><div class=\"cp-target cp-field-element cp-paragraph tinymce\"  name=\"{{name}}\"><p>Amplie seu relacionamento com a imprensa e aumente sua visibilidade na m&iacute;dia. Distribua seus releases para os jornalistas certos, na hora certa.<\/p><\/div><\/div>\r\n<\/div><div id=\"cp_image-2-9746\" class=\"cp-field-html-data    cp-none cp-image-ratio\" data-type=\"cp_image\"  data-action=\"none\" data-step=\"1\"     >\r\n\t<div class=\"cp-rotate-wrap\">\r\n\t\t<div class=\"cp-image-main\"><img decoding=\"async\" data-cp-src=\"https:\/\/comunique-se.com.br\/blog\/wp-content\/uploads\/2018\/04\/Capa-Ebook-2.jpg\" class=\"cp-img-lazy cp-target cp-field-element cp-image\" name=\"cp_image-2\" alt=\"release\" src=\"\">\r\n\t\t\t<div class=\"cp-field-shadow\"><\/div>\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n<\/div><div id=\"cp_button-2-9746\" class=\"cp-field-html-data   cp-none\" data-type=\"cp_button\"   data-action=\"goto_url\" data-step=\"1\"   data-redirect=\"https:\/\/comunique-se.com.br\/#formulario\" data-redirect-target=\"_blank\"    >\r\n\t<div class=\"cp-rotate-wrap\"><button type=\"button\" class=\" cp-target cp-field-element cp-button cp-button-field\"  data-success-message=\"Thank You for Subscribing!\" data-get-param=\"false\">SAIBA MAIS<\/button>\r\n\t<div class=\"cp-btn-tooltip\"><\/div>\r\n<\/div><\/div>\t\t\t\t\t\t\t<\/div>              \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/div><!-- .cp-popup-content -->\r\n\t\t\t\t\t\t      \r\n\t\t<input type=\"hidden\" name=\"param[date]\" value=\"05\/30\/2026\" \/>\r\n\t\t<input type='text' class='cpro-hp-field' name='cpro_hp_field_9746' value=''>\r\n\t\t<input type=\"hidden\" name=\"action\" value=\"cp_v2_notify_admin\" \/>\r\n\t\t<input type=\"hidden\" name=\"style_id\" value=\"9746\" \/>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div><!-- .cp-popup-wrapper -->\r\n\t\t\t\r\n\t\t\t\t\t<\/div><!-- Modal popup container -->\r\n\t\t\t<\/p>\n<h3><b>Atua\u00e7\u00e3o em novas m\u00eddias\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">O jornalismo n\u00e3o est\u00e1 em extin\u00e7\u00e3o, mas em constante renova\u00e7\u00e3o. Sim, ve\u00edculos impressos est\u00e3o sendo descontinuados, mas os jornalistas est\u00e3o ganhando vez em portais, blogs e at\u00e9 canais no YouTube. Como grande exemplo, podemos mencionar a jornalista Leda Nagle que atuou mais de 20 anos como apresentadora na televis\u00e3o e agora tem um canal oficial no YouTube com 726 mil inscritos.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Outro caso recente foi o jornalista e apresentador Ivan Mor\u00e9. Ao sair do posto de comandante do \u2018Globo Esporte\u2019 na Rede Globo, decidiu apostar em um projeto em outra plataforma, o podcast. Com programas semanais, o \u201cQual\u00e9Mor\u00e9\u201d \u00e9 um espa\u00e7o reservado para contar hist\u00f3rias de personagens relacionadas ao mundo esportivo. Atualmente com 12 epis\u00f3dios, pode ser consumido por meio do Spotify.<\/span><\/p>\n<h3><b>Novos projetos em m\u00eddia tradicional\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Apesar das recentes baixas, a m\u00eddia tradicional brasileira ganhou um grande refor\u00e7o e d\u00e1 sinais de retomada de investimento. \u00c9 o caso da CNN Brasil que deve estrear na TV por assinatura em mar\u00e7o. A priori, o projeto deve contar com mais de 400 profissionais do ramo atuando na produ\u00e7\u00e3o do canal.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Inclusive, a futura emissora contratou um profissional que estava atuando no mercado de assessoria de imprensa. \u00c9 o caso do jornalista Diego Vi\u00f1as, vencedor do Pr\u00eamio Comunique-se 2019 na categoria \u2018Profissional de Comunica\u00e7\u00e3o Corporativa\u2019. Geralmente, o caminho seguido pelos profissionais \u00e9 oposto &#8212; saem das reda\u00e7\u00f5es para atuar no mercado de comunica\u00e7\u00e3o corporativa.\u00a0<\/span><\/p>\n<h3><b>Concluindo&#8230;<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Definitivamente, o jornalismo e os jornalistas n\u00e3o est\u00e3o em extin\u00e7\u00e3o, pelo contr\u00e1rio. Mudan\u00e7as s\u00e3o constantes e devem continuar acontecendo nos pr\u00f3ximos anos. Rotatividade, demiss\u00f5es, mas tamb\u00e9m contrata\u00e7\u00f5es e novos projetos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A forma de consumir e produzir conte\u00fado sofreu grandes mudan\u00e7as. H\u00e1 novas possibilidades, novas plataformas e, principalmente, novas maneiras de se fazer jornalismo e exercer a fun\u00e7\u00e3o de jornalistas.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O jornalismo vive em uma constante mudan\u00e7a. Em um passado recente, presenciamos grandes reformula\u00e7\u00f5es. A movimenta\u00e7\u00e3o e rotatividade se tornaram sucessivas. Contudo, jornalistas e a profiss\u00e3o nunca passaram perto de uma extin\u00e7\u00e3o. E nunca vai passar. \u00c9 verdade que as reda\u00e7\u00f5es est\u00e3o mais enxutas, devido ao modelo de neg\u00f3cios da m\u00eddia tradicional. Por\u00e9m, com as&hellip;<\/p>\n","protected":false},"author":19,"featured_media":12693,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5],"tags":[],"yst_prominent_words":[],"class_list":["post-12640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao-corporativa","category-5","description-off"],"_links":{"self":[{"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/posts\/12640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/comments?post=12640"}],"version-history":[{"count":0,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/posts\/12640\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/media\/12693"}],"wp:attachment":[{"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/media?parent=12640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/categories?post=12640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/tags?post=12640"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/yst_prominent_words?post=12640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}