{"id":12399,"date":"2019-11-25T12:50:35","date_gmt":"2019-11-25T15:50:35","guid":{"rendered":"https:\/\/comunique-se.com.br\/blog\/?p=12399"},"modified":"2019-11-27T10:46:56","modified_gmt":"2019-11-27T13:46:56","slug":"ferramentas-para-assessoria-de-imprensa","status":"publish","type":"post","link":"https:\/\/comunique-se.com.br\/blog\/ferramentas-para-assessoria-de-imprensa\/","title":{"rendered":"4\u00a0 ferramentas para assessoria de imprensa\u00a0"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Profissionais que atuam em comunica\u00e7\u00e3o corporativa buscam cada vez mais ferramentas para assessoria de imprensa que sejam capazes de otimizar tempo na rotina de trabalho e aumentar a produtividade. Afinal, executar fun\u00e7\u00f5es operacionais manualmente n\u00e3o \u00e9 tarefa t\u00e3o simples. Pelo contr\u00e1rio. Para atingir os resultados desejados sem aux\u00edlio tecnol\u00f3gico se tornou quase uma miss\u00e3o imposs\u00edvel no segmento.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por outro lado, h\u00e1 uma ampla variedade de ferramentas que podem facilitar a vida de qualquer assessoria de imprensa em todos os \u00e2mbitos. Desde o relacionamento com jornalistas at\u00e9 a captura de novos clientes e a organiza\u00e7\u00e3o dos processos internos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Utilizar a tecnologia em quest\u00f5es operacionais \u00e9 essencial para alocar esfor\u00e7o e tempo em fun\u00e7\u00f5es estrat\u00e9gicas. Para facilitar, o Comunique-se separou algumas das principais ferramentas utilizadas pelas assessorias de imprensa.<\/span><\/p>\n<h3><b>Ferramentas para assessoria de imprensa<\/b><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h4><b>SEMrush\u00a0<\/b><\/h4>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">O <a href=\"https:\/\/www.semrush.com\/lp\/sem\/pt\/?https:\/\/www.semrush.com\/lp\/sem\/pt\/%3Fkw=Semrush&amp;cmp=BR_SRCH_Brand_Semrush_EN&amp;label=Brand_Semrush&amp;Network=g&amp;Device=c&amp;gclid=EAIaIQobChMI2-mUvYX-5QIVE4CRCh2iLgeHEAAYASAAEgLe3_D_BwE\" target=\"_blank\" rel=\"noopener noreferrer\">SEMrush<\/a> \u00e9 uma solu\u00e7\u00e3o <\/span><span style=\"font-weight: 400;\">de web <\/span><i><span style=\"font-weight: 400;\">analytics<\/span><\/i><span style=\"font-weight: 400;\"> essencial na hora de avaliar dados e entender o comportamento do p\u00fablico. Por meio da plataforma, \u00e9 poss\u00edvel avaliar as principais buscas efetuadas por usu\u00e1rios e o posicionamento na <\/span><i><span style=\"font-weight: 400;\">Search Engine Results Page<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Entra na categoria de ferramentas para assessoria de imprensa, pois pode ser aproveitado para fortalecer a marca e aumentar o tr\u00e1fego por meio da produ\u00e7\u00e3o de conte\u00fado estrat\u00e9gico, baseando-se em dados. Afinal, ao validar termos que usu\u00e1rios est\u00e3o executados, \u00e9 poss\u00edvel produzir conte\u00fado relacionados.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Em rela\u00e7\u00e3o aos clientes, \u00e9 indispens\u00e1vel para levar as principais palavras-chaves sobre o neg\u00f3cio e o mercado do assessorado. Dessa forma, torna mais f\u00e1cil trabalhar o SEO para que a empresa seja encontrada com facilidade no digital.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h4><b>Ubersuggest<span style=\"font-weight: 400;\">\u00a0<\/span><\/b><\/h4>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Na hora de encontrar as melhores palavras-chave, o <\/span><a href=\"https:\/\/neilpatel.com\/br\/ubersuggest\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Ubersuggest<\/span><\/a><span style=\"font-weight: 400;\"> \u00e9 essencial. N\u00e3o h\u00e1 como se pautar com base em achismo. Para entender o comportamento do p\u00fablico, aplicar o uso dessa ferramenta pode abrir caminhos e trazer <\/span><i><span style=\"font-weight: 400;\">insights<\/span><\/i><span style=\"font-weight: 400;\"> na hora de construir e estruturar a \u00e1rea de conte\u00fado.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Basta mencionar o termo ou express\u00e3o para que a ferramenta traga um<\/span><i><span style=\"font-weight: 400;\"> overview<\/span><\/i><span style=\"font-weight: 400;\"> completo sobre a palavra-chave. Uma tabela completa, mostrando a quantidade de buscas com o termo, o valor do custo por clique, al\u00e9m do<\/span><i><span style=\"font-weight: 400;\"> Paid Difficulty<\/span><\/i><span style=\"font-weight: 400;\"> e o <\/span><i><span style=\"font-weight: 400;\">SEO Difficulty<\/span><\/i><span style=\"font-weight: 400;\">, que mostram a dificuldade para se trabalhar a <\/span><i><span style=\"font-weight: 400;\">keyword<\/span><\/i><span style=\"font-weight: 400;\"> em m\u00eddia paga e org\u00e2nica, respectivamente.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">\r\n\t\t<div id=\"cp_popup_id_9746\" class=\"cp-popup-container cp-popup-live-wrap cp_style_9746 cp-module-inline cpro-open \" data-style=\"cp_style_9746\" data-module-type=\"inline\" data-class-id=\"9746\" data-styleslug=\"cta-incontent-sala-de-imprensa-2-2\">\r\n\r\n\t\t\t\r\n\t\t\t<div class=\"cp-popup-wrapper cp-manual cp-popup-inline  \"  >\r\n\t\t\t\t<div class=\"cp-popup  cpro-animate-container 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.cp-target:hover { color:#fff;background:#ea820b;}.cp_style_9746 #cp_button-2-9746 .cp-target { border-style:none;}.cp_style_9746 #cp_button-2-9746 .cp-target ~ .cp-field-shadow { border-style:none;}.cp_style_9746 #cp_button-2-9746 .cp-target { border-color:#9B59B6;}.cp_style_9746 #cp_button-2-9746 .cp-target ~ .cp-field-shadow { border-color:#9B59B6;}.cp_style_9746 #cp_button-2-9746 .cp-target { border-width:2px 2px 2px 2px;}.cp_style_9746 #cp_button-2-9746 .cp-target ~ .cp-field-shadow { border-width:2px 2px 2px 2px;}.cp_style_9746 #cp_button-2-9746 .cp-target { border-radius:20px 20px 20px 20px;}.cp_style_9746 #cp_button-2-9746 .cp-target ~ .cp-field-shadow { border-radius:20px 20px 20px 20px;}.cp_style_9746 #cp_button-2-9746 .cp-target > .cp-close-link { border-radius:20px 20px 20px 20px;}.cp_style_9746 #cp_button-2-9746 .cp-target > .cp-close-image { border-radius:20px 20px 20px 20px;}.cp_style_9746 #cp_button-2-9746 .cp-target { }.cp_style_9746 #cp_button-2-9746 .cp-target ~ .cp-field-shadow { }.cp_style_9746 #cp_button-2-9746 .cp-rotate-wrap{ transform:rotate( 0deg);}.cp_style_9746 #cp_button-2-9746 .cp-target:hover { border-color:#8E44AD;}.cp_style_9746 #cp_button-2-9746 .cp-target:hover ~ .cp-field-shadow { border-color:#8E44AD;}.cp_style_9746 #cp_button-2-9746 { left: 397.734375px;top: 200px;z-index:6;}}@media ( max-width: 767px ) {.cp_style_9746 .cp-invisible-on-mobile {display: none !important;}}<\/style>\r\n\t\t\t\t\t<div class=\"cp-popup-content cpro-active-step  cp-inline    cp-middle  cp-panel-1\"   data-overlay-click =\"1\" data-title=\"CTA \u2013 Mailing imprensa (Edit 2019)\" data-module-type=\"inline\"  data-step=\"1\"  data-width=\"700\" data-mobile-width=\"360\" data-height=\"250\" data-mobile-height=\"400\" data-mobile-break-pt=\"767\" data-popup-position=\"middle\" data-mobile-responsive=\"yes\">\r\n\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t<div class=\"cpro-form-container\">                             \r\n\t\t\t\t\t\t<div id=\"cp_heading-2-9746\" class=\"cp-field-html-data    cp-none cp_has_editor\" data-type=\"cp_heading\"      ><div class=\"cp-rotate-wrap\"><div class=\"cp-target cp-field-element cp-heading tinymce\"  name=\"cp_heading-2\"><p>Conhe&ccedil;a o maior Mailing Imprensa do Brasil<\/p><\/div><\/div>\r\n<\/div><div id=\"cp_paragraph-2-9746\" class=\"cp-field-html-data    cp-none cp_has_editor\" data-type=\"cp_paragraph\" data-field-title=\"Paragraph\"      ><div class=\"cp-rotate-wrap\"><div class=\"cp-target cp-field-element cp-paragraph tinymce\"  name=\"{{name}}\"><p>Amplie seu relacionamento com a imprensa e aumente sua visibilidade na m&iacute;dia. Distribua seus releases para os jornalistas certos, na hora certa.<\/p><\/div><\/div>\r\n<\/div><div id=\"cp_image-2-9746\" class=\"cp-field-html-data    cp-none cp-image-ratio\" data-type=\"cp_image\"  data-action=\"none\" data-step=\"1\"     >\r\n\t<div class=\"cp-rotate-wrap\">\r\n\t\t<div class=\"cp-image-main\"><img decoding=\"async\" data-cp-src=\"https:\/\/comunique-se.com.br\/blog\/wp-content\/uploads\/2018\/04\/Capa-Ebook-2.jpg\" class=\"cp-img-lazy cp-target cp-field-element cp-image\" name=\"cp_image-2\" alt=\"release\" src=\"\">\r\n\t\t\t<div class=\"cp-field-shadow\"><\/div>\r\n\t\t<\/div>\r\n\t\t\r\n\t<\/div>\r\n<\/div><div id=\"cp_button-2-9746\" class=\"cp-field-html-data   cp-none\" data-type=\"cp_button\"   data-action=\"goto_url\" data-step=\"1\"   data-redirect=\"https:\/\/comunique-se.com.br\/#formulario\" data-redirect-target=\"_blank\"    >\r\n\t<div class=\"cp-rotate-wrap\"><button type=\"button\" class=\" cp-target cp-field-element cp-button cp-button-field\"  data-success-message=\"Thank You for Subscribing!\" data-get-param=\"false\">SAIBA MAIS<\/button>\r\n\t<div class=\"cp-btn-tooltip\"><\/div>\r\n<\/div><\/div>\t\t\t\t\t\t\t<\/div>              \r\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t\t\t\t<\/div><!-- .cp-popup-content -->\r\n\t\t\t\t\t\t      \r\n\t\t<input type=\"hidden\" name=\"param[date]\" value=\"04\/19\/2026\" \/>\r\n\t\t<input type='text' class='cpro-hp-field' name='cpro_hp_field_9746' value=''>\r\n\t\t<input type=\"hidden\" name=\"action\" value=\"cp_v2_notify_admin\" \/>\r\n\t\t<input type=\"hidden\" name=\"style_id\" value=\"9746\" \/>\r\n\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div><!-- .cp-popup-wrapper -->\r\n\t\t\t\r\n\t\t\t\t\t<\/div><!-- Modal popup container -->\r\n\t\t\t<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h4><b>Asana<\/b><\/h4>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">O <\/span><a href=\"https:\/\/asana.com\/pt\/premium?&amp;gclid=EAIaIQobChMImYDaoo3-5QIViA6RCh0IrwEsEAAYAiAAEgJd_fD_BwE\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Asana<\/span><\/a><span style=\"font-weight: 400;\"> \u00e9 uma ferramenta de gerenciamento colaborativo de tarefas. Para controlar as atividades e as pend\u00eancias di\u00e1rias em grupo, \u00e9 extremamente funcional. \u00c9 poss\u00edvel criar grupos, convidar usu\u00e1rios e trabalhar simultaneamente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para trabalhar em projetos com prazos, o quadro de atividades da ferramenta pode ser transformado em uma esp\u00e9cie de funil. Conforme as pend\u00eancia s\u00e3o conclu\u00eddas, basta avan\u00e7ar e manter na etapa correspondente. Al\u00e9m disso, para facilitar o trabalho em grupo, cada tarefa pode ser atribu\u00edda a determinado usu\u00e1rio que esteja respons\u00e1vel.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Com o calend\u00e1rio das atividades \u00e9 poss\u00edvel estabelecer prazos limites e at\u00e9 se organizar para cumprir as responsabilidades. Para estabelecer uma rela\u00e7\u00e3o de proximidade com o assessorado, \u00e9 v\u00e1lido, por exemplo, compartilhar o acesso com o cliente. Assim, conforme o andamento das a\u00e7\u00f5es acontecem, eles podem ficar por dentro do que est\u00e1 acontecendo.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">H\u00e1 tamb\u00e9m um gr\u00e1fico de mensura\u00e7\u00e3o com uma vis\u00e3o ampla de todas as atividades da ferramenta e o andamento de cada uma delas. Al\u00e9m do Asana, o Trello pode ser uma alternativa de plataforma para gerenciamento colaborativo.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<h4><b>Workr<\/b><\/h4>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">O <\/span><a href=\"https:\/\/comunique-se.com.br\/blog\/comunicacao-corporativa\/\"><span style=\"font-weight: 400;\">Workr<\/span><\/a><span style=\"font-weight: 400;\"> \u00e9 uma das ferramentas para assessoria de imprensa ideal ampliar para ampliar o relacionamento com jornalistas e mensurar resultados em comunica\u00e7\u00e3o. \u00c9 poss\u00edvel mapear jornalistas com base no perfil. Ent\u00e3o, na hora de distribuir <\/span><i><span style=\"font-weight: 400;\">release<\/span><\/i><span style=\"font-weight: 400;\">, por exemplo, basta segmentar o <\/span><i><span style=\"font-weight: 400;\">mailing list<\/span><\/i><span style=\"font-weight: 400;\"> de acordo com o perfil do conte\u00fado produzido. O envio da sugest\u00e3o de pauta \u00e9 feito pela pr\u00f3pria ferramenta.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Com gestor de <\/span><i><span style=\"font-weight: 400;\">follow up<\/span><\/i><span style=\"font-weight: 400;\"> \u00e0 disposi\u00e7\u00e3o, \u00e9 poss\u00edvel controlar todas as atividades, tarefas e pend\u00eancias com os profissionais de imprensa no dia a dia. Assim, \u00e9 poss\u00edvel validar, por exemplo, se determinado usu\u00e1rio abriu o e-mail com o<\/span><i><span style=\"font-weight: 400;\"> release<\/span><\/i><span style=\"font-weight: 400;\"> ou n\u00e3o. Na hora de entrar em contato para \u201cvender\u201d a pauta, pode contribuir para adotar abordagens diferentes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Conforme as not\u00edcias saem na m\u00eddia, o Workr conta com uma tecnologia para clipar as mat\u00e9rias nos ve\u00edculos de comunica\u00e7\u00e3o. O servi\u00e7o de clipping exclui a necessidade de \u201cca\u00e7ar\u201d manualmente cada publica\u00e7\u00e3o nos mecanismos de buscas.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Profissionais que atuam em comunica\u00e7\u00e3o corporativa buscam cada vez mais ferramentas para assessoria de imprensa que sejam capazes de otimizar tempo na rotina de trabalho e aumentar a produtividade. Afinal, executar fun\u00e7\u00f5es operacionais manualmente n\u00e3o \u00e9 tarefa t\u00e3o simples. Pelo contr\u00e1rio. Para atingir os resultados desejados sem aux\u00edlio tecnol\u00f3gico se tornou quase uma miss\u00e3o imposs\u00edvel&hellip;<\/p>\n","protected":false},"author":19,"featured_media":12426,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5],"tags":[],"yst_prominent_words":[],"class_list":["post-12399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao-corporativa","category-5","description-off"],"_links":{"self":[{"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/posts\/12399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/comments?post=12399"}],"version-history":[{"count":0,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/posts\/12399\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/media\/12426"}],"wp:attachment":[{"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/media?parent=12399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/categories?post=12399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/tags?post=12399"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/yst_prominent_words?post=12399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}