{"id":17480,"date":"2023-04-27T09:59:45","date_gmt":"2023-04-27T12:59:45","guid":{"rendered":"https:\/\/comunique-se.com.br\/blog\/?page_id=17480"},"modified":"2023-04-27T10:17:30","modified_gmt":"2023-04-27T13:17:30","slug":"ebook-assessoria-gestao-de-crises","status":"publish","type":"page","link":"https:\/\/comunique-se.com.br\/blog\/ebook-assessoria-gestao-de-crises\/","title":{"rendered":"[EBOOK] O papel da assessoria de imprensa na gest\u00e3o de crises"},"content":{"rendered":"<p>[vc_section full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; el_class=&#8221;background-no-repeat&#8221;][vc_row content_placement=&#8221;middle&#8221; bg_type=&#8221;grad&#8221; bg_override=&#8221;full&#8221; bg_grad=&#8221;background: -webkit-gradient(linear, left top, left bottom, color-stop(0%, #FFA826), color-stop(100%, #EB4A00));background: -moz-linear-gradient(left,#FFA826 0%,#EB4A00 100%);background: -webkit-linear-gradient(left,#FFA826 0%,#EB4A00 100%);background: -o-linear-gradient(left,#FFA826 0%,#EB4A00 100%);background: -ms-linear-gradient(left,#FFA826 0%,#EB4A00 100%);background: linear-gradient(left,#FFA826 0%,#EB4A00 100%);&#8221;][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1585766457197{margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_text el_class=&#8221;img-center-mobile&#8221;]<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14082 aligncenter\" src=\"https:\/\/comunique-se.com.br\/blog\/wp-content\/uploads\/2020\/12\/Comunique-se-branco-3-1024x540.png\" alt=\"\" width=\"226\" height=\"119\" srcset=\"https:\/\/comunique-se.com.br\/blog\/wp-content\/uploads\/2020\/12\/Comunique-se-branco-3-1024x540.png 1024w, https:\/\/comunique-se.com.br\/blog\/wp-content\/uploads\/2020\/12\/Comunique-se-branco-3-300x158.png 300w, https:\/\/comunique-se.com.br\/blog\/wp-content\/uploads\/2020\/12\/Comunique-se-branco-3-768x405.png 768w, https:\/\/comunique-se.com.br\/blog\/wp-content\/uploads\/2020\/12\/Comunique-se-branco-3.png 1200w\" sizes=\"auto, (max-width: 226px) 100vw, 226px\" \/>[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=&#8221;top&#8221;][vc_column width=&#8221;2\/3&#8243; el_class=&#8221;menos-padding-laptop&#8221;]<div class=\"ult-spacer spacer-6aeb58dac0127\" data-id=\"6aeb58dac0127\" data-height=\"10\" data-height-mobile=\"10\" data-height-tab=\"10\" data-height-tab-portrait=\"10\" data-height-mobile-landscape=\"10\" style=\"clear:both;display:block;\"><\/div><div id=\"ultimate-heading-376aeb58dac3c54\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-376aeb58dac3c54 uvc-8827 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-376aeb58dac3c54 h1'  data-responsive-json-new='{\"font-size\":\"desktop:24px;tablet:24px;tablet_portrait:24px;mobile_landscape:24px;mobile:24px;\",\"line-height\":\"desktop:28px;tablet:28px;tablet_portrait:28px;mobile_landscape:28px;mobile:28px;\"}' ><h1 style=\"font-family:&#039;Open Sans&#039;;font-weight:700;color:#f27000;margin-bottom:1px;\">EBOOK<\/h1><\/div><\/div><div id=\"ultimate-heading-3486aeb58dac7523\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-3486aeb58dac7523 uvc-183 Bold-Normal\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-3486aeb58dac7523 h2'  data-responsive-json-new='{\"font-size\":\"desktop:45px;tablet:40px;tablet_portrait:40px;mobile_landscape:34px;mobile:44px;\",\"line-height\":\"desktop:58px;tablet:48px;tablet_portrait:48px;mobile_landscape:52px;mobile:52px;\"}' ><h2 style=\"font-family:&#039;Open Sans&#039;;font-weight:800;margin-bottom:0px;\">O PAPEL DA ASSESSORIA DE IMPRENSA NA GEST\u00c3O DE CRISES<\/h2><\/div><\/div><div class=\"ult-spacer spacer-6aeb58dac759b\" data-id=\"6aeb58dac759b\" data-height=\"20\" data-height-mobile=\"10\" data-height-tab=\"20\" data-height-tab-portrait=\"20\" data-height-mobile-landscape=\"10\" style=\"clear:both;display:block;\"><\/div><div id=\"ultimate-heading-61026aeb58dac7684\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-61026aeb58dac7684 uvc-9632 Bold-Normal\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-61026aeb58dac7684 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"desktop:20px;\",\"line-height\":\"desktop:34px;\"}'  style=\"font-family:&#039;Lato&#039;;font-weight:normal;\">A gest\u00e3o de crises \u00e9 uma das \u00e1reas mais importantes da assessoria de imprensa. Afinal, situa\u00e7\u00f5es de risco podem afetar seriamente a imagem e a reputa\u00e7\u00e3o de uma empresa ou organiza\u00e7\u00e3o. Por isso, \u00e9 essencial saber antecipar, prevenir e lidar com essas situa\u00e7\u00f5es de forma eficiente.<\/p>\n<p>Por isso, neste ebook do Comunique-se, vamos mostrar como a assessoria de imprensa pode atuar para garantir a seguran\u00e7a da marca e manter uma boa reputa\u00e7\u00e3o mesmo em momentos dif\u00edceis.\u00a0<strong>Acesse gratuitamente preenchendo o formul\u00e1rio!<\/strong><\/div><\/div><div class=\"ult-spacer spacer-6aeb58dac76ec\" data-id=\"6aeb58dac76ec\" data-height=\"20\" data-height-mobile=\"10\" data-height-tab=\"20\" data-height-tab-portrait=\"20\" data-height-mobile-landscape=\"10\" style=\"clear:both;display:block;\"><\/div><div id=\"ultimate-heading-89476aeb58dac7713\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-89476aeb58dac7713 uvc-2458 Bold-Normal\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-89476aeb58dac7713 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"desktop:20px;\",\"line-height\":\"desktop:34px;\"}'  style=\"font-family:&#039;Lato&#039;;font-weight:normal;\"><strong>Abaixo, <b>os principais t\u00f3picos abordados no material:<\/b><\/strong><\/div><\/div>[vc_row_inner][vc_column_inner width=&#8221;11\/12&#8243;]<div class=\"ult-spacer spacer-6aeb58dac7745\" data-id=\"6aeb58dac7745\" data-height=\"4\" data-height-mobile=\"8\" data-height-tab=\"8\" data-height-tab-portrait=\"8\" data-height-mobile-landscape=\"8\" style=\"clear:both;display:block;\"><\/div><div class=\"uavc-list-icon uavc-list-icon-wrapper ult-adjust-bottom-margin   vc_custom_1516740336338  vc_custom_1516740336338\"><ul class=\"uavc-list\"><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-6222\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:8px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#333333;font-size:24px;display:inline-block;\">\n\t<i class=\"fas fa-angle-right\"><\/i>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-6222 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\">O que \u00e9 gest\u00e3o de crises e o papel da assessoria de imprensa;<\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-5398\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:8px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#333333;font-size:24px;display:inline-block;\">\n\t<i class=\"fas fa-angle-right\"><\/i>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-5398 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\">Antecipa\u00e7\u00e3o da crise: identifica\u00e7\u00e3o dos riscos e plano de gerenciamento;<\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-7955\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:8px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#333333;font-size:24px;display:inline-block;\">\n\t<i class=\"fas fa-angle-right\"><\/i>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-7955 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\">Estrat\u00e9gia de comunica\u00e7\u00e3o: mensagens-chave, tom e porta-vozes;<\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-2765\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:8px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#333333;font-size:24px;display:inline-block;\">\n\t<i class=\"fas fa-angle-right\"><\/i>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-2765 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\">Monitoramento constante da situa\u00e7\u00e3o e adapta\u00e7\u00e3o da estrat\u00e9gia de comunica\u00e7\u00e3o;<\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-6690\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:8px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#333333;font-size:24px;display:inline-block;\">\n\t<i class=\"fas fa-angle-right\"><\/i>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-6690 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\">Relacionamento com a imprensa, a\u00e7\u00f5es proativas e prepara\u00e7\u00e3o para o futuro;<\/span><\/div><\/li><\/ul><\/div>[vc_single_image image=&#8221;17491&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;fadeInLeft&#8221; image_hovers=&#8221;false&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/12&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/3&#8243; el_id=&#8221;form&#8221;]<div class=\"ult-spacer spacer-6aeb58daca056\" data-id=\"6aeb58daca056\" data-height=\"20\" data-height-mobile=\"10\" data-height-tab=\"20\" data-height-tab-portrait=\"20\" data-height-mobile-landscape=\"10\" style=\"clear:both;display:block;\"><\/div><div class=\"ult-content-box-container \" >\t\t<div class=\"ult-content-box\" style=\"background-color:#ffffff;box-shadow: 3px 2px 20px 3px rgba(0,0,0,0.16) ;border-style:solid;border-width:0px;border-radius:22px;padding-top:0px;padding-right:14px;padding-bottom:0px;padding-left:14px;min-height:480px;-webkit-transition: all 700ms ease;-moz-transition: all 700ms ease;-ms-transition: all 700ms ease;-o-transition: all 700ms ease;transition: all 700ms ease;\"  data-hover_box_shadow=\" 3px 2px 20px 3px rgba(0,0,0,0.3) \"     data-bg=\"#ffffff\"  data-border_color=\"\" >[vc_row_inner el_class=&#8221;border-radius&#8221; css=&#8221;.vc_custom_1604003599163{background-color: #ff6a00 !important;}&#8221;][vc_column_inner el_class=&#8221;border-radius&#8221; css=&#8221;.vc_custom_1599169665689{margin-top: 0px !important;margin-right: 0px 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data-responsive-json-new='{\"font-size\":\"desktop:24px;\",\"line-height\":\"desktop:38px;\"}' ><h2 style=\"font-family:&#039;Lato&#039;;font-weight:900;color:#ffffff;margin-bottom:8px;\">Acesso gratuito e imediato<\/h2><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner css=&#8221;.vc_custom_1599167233556{margin-top: 0px !important;margin-right: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 25px !important;padding-left: 25px !important;}&#8221;][vc_raw_js]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[\/vc_raw_js][\/vc_column_inner][\/vc_row_inner]\t\t<\/div><\/div><div class=\"ult-spacer spacer-6aeb58daca1a6\" data-id=\"6aeb58daca1a6\" data-height=\"30\" data-height-mobile=\"30\" data-height-tab=\"30\" data-height-tab-portrait=\"30\" data-height-mobile-landscape=\"30\" style=\"clear:both;display:block;\"><\/div>[vc_column_text]<\/p>\n<p style=\"font-size: 12px; line-height: 16px;\">O respons\u00e1vel pelo tratamento dos seus dados pessoais \u00e9 a Comunique-se S\/A. Estes dados ser\u00e3o utilizados para lhe enviar informativos sobre os nossos servi\u00e7os, al\u00e9m de utilizarmos para efeitos estat\u00edsticos. Para mais informa\u00e7\u00f5es sobre como utilizaremos os dados, por favor consulte a nossa\u00a0<a href=\"https:\/\/institucional.comunique-se.com.br\/politica-de-privacidade\/\">Pol\u00edtica de Privacidade<\/a>. Ao utilizar este formul\u00e1rio voc\u00ea concorda com a nossa Pol\u00edtica. A Comunique-se S\/A pode compartilhar estes dados com outras marcas do Grupo Comunique-se para a mesma finalidade. Caso deseje se desinscrever, voc\u00ea pode faz\u00ea-lo a partir de algum e-mail j\u00e1 recebido (atrav\u00e9s da fun\u00e7\u00e3o descadastrar) ou nos contatando a partir do e-mail <a href=\"mailto:marketing@comunique-se.com.br\">marketing@comunique-se.com.br<\/a>. Para exercer os seus direitos de usu\u00e1rio para retifica\u00e7\u00e3o ou remo\u00e7\u00e3o dos dados sens\u00edveis, contate-nos atrav\u00e9s do e-mail <a href=\"mailto:dpo@comunique-se.com.br\">dpo@comunique-se.com.br<\/a><\/p>\n<p>[\/vc_column_text]<div class=\"ult-spacer spacer-6aeb58daca1be\" data-id=\"6aeb58daca1be\" data-height=\"30\" data-height-mobile=\"30\" data-height-tab=\"30\" data-height-tab-portrait=\"30\" data-height-mobile-landscape=\"30\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row][vc_column][\/vc_column][\/vc_row][\/vc_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_section full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; el_class=&#8221;background-no-repeat&#8221;][vc_row content_placement=&#8221;middle&#8221; bg_type=&#8221;grad&#8221; bg_override=&#8221;full&#8221; bg_grad=&#8221;background: -webkit-gradient(linear, left top, left bottom, color-stop(0%, #FFA826), color-stop(100%, #EB4A00));background: -moz-linear-gradient(left,#FFA826 0%,#EB4A00 100%);background: -webkit-linear-gradient(left,#FFA826 0%,#EB4A00 100%);background: -o-linear-gradient(left,#FFA826 0%,#EB4A00 100%);background: -ms-linear-gradient(left,#FFA826 0%,#EB4A00 100%);background: linear-gradient(left,#FFA826 0%,#EB4A00 100%);&#8221;][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1585766457197{margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_text el_class=&#8221;img-center-mobile&#8221;][\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=&#8221;top&#8221;][vc_column width=&#8221;2\/3&#8243;&hellip;<\/p>\n","protected":false},"author":20,"featured_media":15051,"parent":0,"menu_order":8,"comment_status":"closed","ping_status":"closed","template":"template-microsite.php","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"yst_prominent_words":[],"class_list":["post-17480","page","type-page","status-publish","has-post-thumbnail","hentry","description-off"],"_links":{"self":[{"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/pages\/17480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/comments?post=17480"}],"version-history":[{"count":9,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/pages\/17480\/revisions"}],"predecessor-version":[{"id":17490,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/pages\/17480\/revisions\/17490"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/media\/15051"}],"wp:attachment":[{"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/media?parent=17480"}],"wp:term":[{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/yst_prominent_words?post=17480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}