{"id":15816,"date":"2022-01-11T11:55:43","date_gmt":"2022-01-11T14:55:43","guid":{"rendered":"https:\/\/comunique-se.com.br\/blog\/?page_id=15816"},"modified":"2025-01-20T10:16:06","modified_gmt":"2025-01-20T13:16:06","slug":"seo-para-profissionais-de-comunicacao","status":"publish","type":"page","link":"https:\/\/comunique-se.com.br\/blog\/seo-para-profissionais-de-comunicacao\/","title":{"rendered":"SEO para profissionais de comunica\u00e7\u00e3o"},"content":{"rendered":"<p>[vc_section full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; el_class=&#8221;background-no-repeat&#8221;][vc_row content_placement=&#8221;middle&#8221; bg_type=&#8221;grad&#8221; bg_override=&#8221;full&#8221; bg_grad=&#8221;background: -webkit-gradient(linear, left top, left bottom, color-stop(0%, #FFA826), color-stop(100%, #EB4A00));background: -moz-linear-gradient(left,#FFA826 0%,#EB4A00 100%);background: -webkit-linear-gradient(left,#FFA826 0%,#EB4A00 100%);background: -o-linear-gradient(left,#FFA826 0%,#EB4A00 100%);background: -ms-linear-gradient(left,#FFA826 0%,#EB4A00 100%);background: linear-gradient(left,#FFA826 0%,#EB4A00 100%);&#8221;][vc_column width=&#8221;1\/5&#8243; css=&#8221;.vc_custom_1585766457197{margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_text el_class=&#8221;img-center-mobile&#8221;]<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18271\" src=\"https:\/\/comunique-se.com.br\/blog\/wp-content\/uploads\/2024\/07\/knewinComuniquese-branca.png\" alt=\"\" width=\"294\" height=\"55\" \/>[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=&#8221;top&#8221;][vc_column width=&#8221;2\/3&#8243; el_class=&#8221;menos-padding-laptop&#8221;]<div class=\"ult-spacer spacer-6a0a337341ff0\" data-id=\"6a0a337341ff0\" data-height=\"10\" data-height-mobile=\"10\" data-height-tab=\"10\" data-height-tab-portrait=\"10\" data-height-mobile-landscape=\"10\" style=\"clear:both;display:block;\"><\/div><div id=\"ultimate-heading-77826a0a33734202c\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-77826a0a33734202c uvc-658 \" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-77826a0a33734202c h1'  data-responsive-json-new='{\"font-size\":\"desktop:24px;tablet:24px;tablet_portrait:24px;mobile_landscape:24px;mobile:24px;\",\"line-height\":\"desktop:28px;tablet:28px;tablet_portrait:28px;mobile_landscape:28px;mobile:28px;\"}' ><h1 style=\"font-family:&#039;Open Sans&#039;;font-weight:700;color:#f27000;margin-bottom:1px;\">E-BOOK<\/h1><\/div><\/div><div id=\"ultimate-heading-8256a0a337342075\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-8256a0a337342075 uvc-1361 Bold-Normal\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-8256a0a337342075 h2'  data-responsive-json-new='{\"font-size\":\"desktop:45px;tablet:40px;tablet_portrait:40px;mobile_landscape:34px;mobile:44px;\",\"line-height\":\"desktop:58px;tablet:48px;tablet_portrait:48px;mobile_landscape:52px;mobile:52px;\"}' ><h2 style=\"font-family:&#039;Open Sans&#039;;font-weight:800;margin-bottom:0px;\">SEO PARA PROFISSIONAIS DE COMUNICA\u00c7\u00c3O<\/h2><\/div><\/div><div class=\"ult-spacer spacer-6a0a33734209b\" data-id=\"6a0a33734209b\" data-height=\"20\" data-height-mobile=\"10\" data-height-tab=\"20\" data-height-tab-portrait=\"20\" data-height-mobile-landscape=\"10\" style=\"clear:both;display:block;\"><\/div><div id=\"ultimate-heading-90486a0a3373420b4\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-90486a0a3373420b4 uvc-5950 Bold-Normal\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-90486a0a3373420b4 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"desktop:20px;\",\"line-height\":\"desktop:34px;\"}'  style=\"font-family:&#039;Lato&#039;;font-weight:normal;\">Resumidamente, SEO \u2014 sigla para o termo em ingl\u00eas Search Engine Optimization \u2014,<strong> \u00e9 um conjunto de t\u00e9cnicas e estrat\u00e9gias para otimizar sites nos motores de buscas<\/strong> (como Google e Bing), melhorando o posicionamento da sua p\u00e1gina nos resultados org\u00e2nicos desses mecanismos.<br \/>\nIndependente da sua \u00e1rea de atua\u00e7\u00e3o e de seus objetivos, a otimiza\u00e7\u00e3o de um site permitir\u00e1 que chegue a ele um p\u00fablico segmentado de acordo com suas expectativas.<br \/>\nSegundo Search Engine Journal <em>&#8220;70% das buscas dos usu\u00e1rios s\u00e3o por buscas org\u00e2nicas&#8221; e &#8220;70-80% destes usu\u00e1rios ignoram an\u00fancios e focam em resultados org\u00e2nicos.<\/em> Por isso, <strong>criar estrat\u00e9gias espec\u00edficas para o consumidor \u00e9 um fator crucial.<\/strong><\/div><\/div>[vc_row_inner][vc_column_inner width=&#8221;11\/12&#8243;]<div class=\"ult-spacer spacer-6a0a3373420d5\" data-id=\"6a0a3373420d5\" data-height=\"4\" data-height-mobile=\"8\" data-height-tab=\"8\" data-height-tab-portrait=\"8\" data-height-mobile-landscape=\"8\" style=\"clear:both;display:block;\"><\/div>[vc_single_image image=&#8221;15823&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;fadeInLeft&#8221; image_hovers=&#8221;false&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/12&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/3&#8243; el_id=&#8221;form&#8221;]<div class=\"ult-spacer spacer-6a0a3373420e3\" data-id=\"6a0a3373420e3\" data-height=\"20\" data-height-mobile=\"10\" data-height-tab=\"20\" data-height-tab-portrait=\"20\" data-height-mobile-landscape=\"10\" style=\"clear:both;display:block;\"><\/div><div class=\"ult-content-box-container \" >\t\t<div class=\"ult-content-box\" style=\"background-color:#ffffff;box-shadow: 3px 2px 20px 3px rgba(0,0,0,0.16) ;border-style:solid;border-width:0px;border-radius:22px;padding-top:0px;padding-right:14px;padding-bottom:0px;padding-left:14px;min-height:480px;-webkit-transition: all 700ms ease;-moz-transition: all 700ms ease;-ms-transition: all 700ms ease;-o-transition: all 700ms ease;transition: all 700ms ease;\"  data-hover_box_shadow=\" 3px 2px 20px 3px rgba(0,0,0,0.3) \"     data-bg=\"#ffffff\"  data-border_color=\"\" >[vc_row_inner el_class=&#8221;border-radius&#8221; css=&#8221;.vc_custom_1604003599163{background-color: #ff6a00 !important;}&#8221;][vc_column_inner el_class=&#8221;border-radius&#8221; css=&#8221;.vc_custom_1599169665689{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 22px !important;padding-bottom: 0px !important;padding-left: 22px !important;}&#8221;]<div class=\"ult-spacer spacer-6a0a337342184\" data-id=\"6a0a337342184\" data-height=\"8\" data-height-mobile=\"8\" data-height-tab=\"8\" data-height-tab-portrait=\"8\" data-height-mobile-landscape=\"8\" style=\"clear:both;display:block;\"><\/div><div id=\"ultimate-heading-92286a0a3373421a2\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-92286a0a3373421a2 uvc-4073 \" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-92286a0a3373421a2 h2'  data-responsive-json-new='{\"font-size\":\"desktop:24px;\",\"line-height\":\"desktop:38px;\"}' ><h2 style=\"font-family:&#039;Lato&#039;;font-weight:900;color:#ffffff;margin-bottom:8px;\">Acesso gratuito e imediato<\/h2><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner css=&#8221;.vc_custom_1599167233556{margin-top: 0px !important;margin-right: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 25px !important;padding-left: 25px !important;}&#8221;][vc_raw_js]JTNDZGl2JTIwcm9sZSUzRCUyMm1haW4lMjIlMjBpZCUzRCUyMmxwLXNlby1wYXJhLXByb2Zpc3Npb25haXMtZGUtY29tdW5pY2FjYW8tODcyODk3MjhmNTE1NTA4ZmM1OGElMjIlM0UlM0MlMkZkaXYlM0UlM0NzY3JpcHQlMjB0eXBlJTNEJTIydGV4dCUyRmphdmFzY3JpcHQlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRmQzMzVsdXVwdWdzeTIuY2xvdWRmcm9udC5uZXQlMkZqcyUyRnJkc3RhdGlvbi1mb3JtcyUyRnN0YWJsZSUyRnJkc3RhdGlvbi1mb3Jtcy5taW4uanMlMjIlM0UlM0MlMkZzY3JpcHQlM0UlM0NzY3JpcHQlMjB0eXBlJTNEJTIydGV4dCUyRmphdmFzY3JpcHQlMjIlM0UlMjBuZXclMjBSRFN0YXRpb25Gb3JtcyUyOCUyN2xwLXNlby1wYXJhLXByb2Zpc3Npb25haXMtZGUtY29tdW5pY2FjYW8tODcyODk3MjhmNTE1NTA4ZmM1OGElMjclMkMlMjAlMjdVQS0zMDU3Nzc3MC0yJTI3JTI5LmNyZWF0ZUZvcm0lMjglMjklM0IlM0MlMkZzY3JpcHQlM0U=[\/vc_raw_js][\/vc_column_inner][\/vc_row_inner]\t\t<\/div><\/div><div class=\"ult-spacer spacer-6a0a3373421ec\" data-id=\"6a0a3373421ec\" data-height=\"30\" data-height-mobile=\"30\" data-height-tab=\"30\" data-height-tab-portrait=\"30\" data-height-mobile-landscape=\"30\" style=\"clear:both;display:block;\"><\/div>[vc_column_text]<\/p>\n<p style=\"font-size: 12px; line-height: 16px;\">O respons\u00e1vel pelo tratamento dos seus dados pessoais \u00e9 a Comunique-se S\/A. Estes dados ser\u00e3o utilizados para lhe enviar informativos sobre os nossos servi\u00e7os, al\u00e9m de utilizarmos para efeitos estat\u00edsticos. Para mais informa\u00e7\u00f5es sobre como utilizaremos os dados, por favor consulte a nossa\u00a0<a href=\"https:\/\/institucional.comunique-se.com.br\/politica-de-privacidade\/\">Pol\u00edtica de Privacidade<\/a>. Ao utilizar este formul\u00e1rio voc\u00ea concorda com a nossa Pol\u00edtica. A Comunique-se S\/A pode compartilhar estes dados com outras marcas do Grupo Comunique-se para a mesma finalidade. Caso deseje se desinscrever, voc\u00ea pode faz\u00ea-lo a partir de algum e-mail j\u00e1 recebido (atrav\u00e9s da fun\u00e7\u00e3o descadastrar) ou nos contatando a partir do e-mail <a href=\"mailto:marketing@comunique-se.com.br\">marketing@comunique-se.com.br<\/a>. Para exercer os seus direitos de usu\u00e1rio para retifica\u00e7\u00e3o ou remo\u00e7\u00e3o dos dados sens\u00edveis, contate-nos atrav\u00e9s do e-mail <a href=\"mailto:dpo@comunique-se.com.br\">dpo@comunique-se.com.br<\/a><\/p>\n<p>[\/vc_column_text]<div class=\"ult-spacer spacer-6a0a3373421fe\" data-id=\"6a0a3373421fe\" data-height=\"30\" data-height-mobile=\"30\" data-height-tab=\"30\" data-height-tab-portrait=\"30\" data-height-mobile-landscape=\"30\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row][vc_column][\/vc_column][\/vc_row][\/vc_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_section full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; el_class=&#8221;background-no-repeat&#8221;][vc_row content_placement=&#8221;middle&#8221; bg_type=&#8221;grad&#8221; bg_override=&#8221;full&#8221; bg_grad=&#8221;background: -webkit-gradient(linear, left top, left bottom, color-stop(0%, #FFA826), color-stop(100%, #EB4A00));background: -moz-linear-gradient(left,#FFA826 0%,#EB4A00 100%);background: -webkit-linear-gradient(left,#FFA826 0%,#EB4A00 100%);background: -o-linear-gradient(left,#FFA826 0%,#EB4A00 100%);background: -ms-linear-gradient(left,#FFA826 0%,#EB4A00 100%);background: linear-gradient(left,#FFA826 0%,#EB4A00 100%);&#8221;][vc_column width=&#8221;1\/5&#8243; css=&#8221;.vc_custom_1585766457197{margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_text el_class=&#8221;img-center-mobile&#8221;][\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=&#8221;top&#8221;][vc_column width=&#8221;2\/3&#8243;&hellip;<\/p>\n","protected":false},"author":19,"featured_media":15823,"parent":0,"menu_order":8,"comment_status":"closed","ping_status":"closed","template":"template-microsite.php","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"yst_prominent_words":[],"class_list":["post-15816","page","type-page","status-publish","has-post-thumbnail","hentry","description-off"],"_links":{"self":[{"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/pages\/15816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/comments?post=15816"}],"version-history":[{"count":2,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/pages\/15816\/revisions"}],"predecessor-version":[{"id":18643,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/pages\/15816\/revisions\/18643"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/media\/15823"}],"wp:attachment":[{"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/media?parent=15816"}],"wp:term":[{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/comunique-se.com.br\/blog\/wp-json\/wp\/v2\/yst_prominent_words?post=15816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}