{"id":12972,"date":"2020-06-02T12:32:45","date_gmt":"2020-06-02T15:32:45","guid":{"rendered":"https:\/\/comunique-se.com.br\/blog\/?page_id=12972"},"modified":"2025-01-20T10:13:32","modified_gmt":"2025-01-20T13:13:32","slug":"pos-webinar-pesquisa-impacto-covid-comunicacao","status":"publish","type":"page","link":"https:\/\/comunique-se.com.br\/blog\/pos-webinar-pesquisa-impacto-covid-comunicacao\/","title":{"rendered":"P\u00f3s-Webinar &#8211; Pesquisa Impactos da COVID &#8211; LP"},"content":{"rendered":"<p>[vc_section full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; el_class=&#8221;background-no-repeat&#8221;][vc_row content_placement=&#8221;middle&#8221; bg_type=&#8221;grad&#8221; bg_override=&#8221;full&#8221; bg_grad=&#8221;background: -webkit-gradient(linear, left top, left bottom, color-stop(0%, #FFA826), color-stop(100%, #EB4A00));background: -moz-linear-gradient(left,#FFA826 0%,#EB4A00 100%);background: -webkit-linear-gradient(left,#FFA826 0%,#EB4A00 100%);background: -o-linear-gradient(left,#FFA826 0%,#EB4A00 100%);background: -ms-linear-gradient(left,#FFA826 0%,#EB4A00 100%);background: linear-gradient(left,#FFA826 0%,#EB4A00 100%);&#8221;][vc_column width=&#8221;1\/5&#8243; css=&#8221;.vc_custom_1590498268470{margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column][vc_column width=&#8221;1\/5&#8243; css=&#8221;.vc_custom_1585769930530{margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-right: 0px !important;padding-bottom: 0px !important;padding-left: 0px !important;}&#8221;][vc_column_text el_class=&#8221;img-center-mobile&#8221;]<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-12910 size-full\" src=\"https:\/\/comunique-se.com.br\/blog\/wp-content\/uploads\/2020\/05\/abracom_logo.png\" alt=\"abracom logo branco\" width=\"182\" height=\"64\" \/>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/5&#8243;][vc_column_text el_class=&#8221;img-center-mobile&#8221;]<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18271\" src=\"https:\/\/comunique-se.com.br\/blog\/wp-content\/uploads\/2024\/07\/knewinComuniquese-branca.png\" alt=\"\" width=\"294\" height=\"55\" \/>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/5&#8243;][vc_column_text el_class=&#8221;img-center-mobile&#8221;]<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-12911 size-full\" src=\"https:\/\/comunique-se.com.br\/blog\/wp-content\/uploads\/2020\/05\/dino.png\" alt=\"DINO divulgador de not\u00edcias\" width=\"182\" height=\"64\" \/>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/5&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column][\/vc_row][vc_row content_placement=&#8221;top&#8221; el_class=&#8221;zeroPad&#8221;][vc_column width=&#8221;2\/3&#8243; el_class=&#8221;menos-padding-laptop&#8221;]<div class=\"ult-spacer spacer-69de5e6bf10ff\" data-id=\"69de5e6bf10ff\" data-height=\"10\" data-height-mobile=\"10\" data-height-tab=\"10\" data-height-tab-portrait=\"10\" data-height-mobile-landscape=\"10\" style=\"clear:both;display:block;\"><\/div><div id=\"ultimate-heading-754369de5e6bf113e\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-754369de5e6bf113e uvc-1080 Bold-Normal\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-754369de5e6bf113e h1'  data-responsive-json-new='{\"font-size\":\"desktop:40px;tablet:40px;tablet_portrait:30px;mobile_landscape:30px;mobile:30px;\",\"line-height\":\"desktop:50px;tablet:48px;tablet_portrait:48px;mobile_landscape:52px;mobile:52px;\"}' ><h1 style=\"font-family:&#039;Lato&#039;;font-weight:700;margin-bottom:0px;\">Pesquisa: Impactos da Covid-19 na comunica\u00e7\u00e3o corporativa<\/h1><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-754369de5e6bf113e .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"desktop:24px;\",\"line-height\":\"desktop:34px;\"}'  style=\"font-family:&#039;Lato&#039;;font-weight:normal;\"><\/p>\n<p>Veja as melhores pr\u00e1ticas para se manter no mercado neste per\u00edodo<\/div><\/div><div class=\"ult-spacer spacer-69de5e6bf118a\" data-id=\"69de5e6bf118a\" data-height=\"15\" data-height-mobile=\"15\" data-height-tab=\"15\" data-height-tab-portrait=\"15\" data-height-mobile-landscape=\"15\" style=\"clear:both;display:block;\"><\/div>[vc_video link=&#8221;https:\/\/www.youtube.com\/watch?v=pDAcvM1B680&#8243; align=&#8221;center&#8221; css_animation=&#8221;fadeInUp&#8221;]<div class=\"ult-spacer spacer-69de5e6bf119f\" data-id=\"69de5e6bf119f\" data-height=\"15\" data-height-mobile=\"15\" data-height-tab=\"15\" data-height-tab-portrait=\"15\" data-height-mobile-landscape=\"15\" style=\"clear:both;display:block;\"><\/div><div id=\"ultimate-heading-454869de5e6bf11b8\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-454869de5e6bf11b8 uvc-639 Bold-Normal\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-454869de5e6bf11b8 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"desktop:18px;\",\"line-height\":\"desktop:24px;\"}'  style=\"font-family:&#039;Lato&#039;;font-weight:normal;\">O mapeamento foi realizado dentro do recorte dos profissionais atuantes na \u00e1rea de comunica\u00e7\u00e3o vinculados ao Grupo Comunique-se e DINO.<\/p>\n<p>Al\u00e9m dos resultados da pesquisa, apresentamos estrat\u00e9gias e boas pr\u00e1ticas para usar a comunica\u00e7\u00e3o a favor do seu neg\u00f3cio, a fim de reduzir impactos financeiros durante e ap\u00f3s a pandemia.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Os principais t\u00f3picos abordados foram:<\/strong><\/div><\/div>[vc_row_inner][vc_column_inner width=&#8221;11\/12&#8243;]<div class=\"ult-spacer spacer-69de5e6bf11dd\" data-id=\"69de5e6bf11dd\" data-height=\"4\" data-height-mobile=\"8\" data-height-tab=\"8\" data-height-tab-portrait=\"8\" data-height-mobile-landscape=\"8\" style=\"clear:both;display:block;\"><\/div><div class=\"uavc-list-icon uavc-list-icon-wrapper ult-adjust-bottom-margin   vc_custom_1516740336338  vc_custom_1516740336338\"><ul class=\"uavc-list\"><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-9216\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:8px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#333333;font-size:24px;display:inline-block;\">\n\t<i class=\"fas fa-angle-right\"><\/i>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-9216 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\">Apanhado geral de servi\u00e7os de comunica\u00e7\u00e3o afetados e beneficiados.<\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-6907\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:8px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#333333;font-size:24px;display:inline-block;\">\n\t<i class=\"fas fa-angle-right\"><\/i>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-6907 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\">Cortes or\u00e7ament\u00e1rios: demiss\u00f5es, diminui\u00e7\u00e3o de faturamento e mudan\u00e7as na forma de trabalho.<\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-5920\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:8px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#333333;font-size:24px;display:inline-block;\">\n\t<i class=\"fas fa-angle-right\"><\/i>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-5920 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\">A import\u00e2ncia da comunica\u00e7\u00e3o como geradora de receita agora e no futuro pr\u00f3ximo.<\/span><\/div><\/li><li><div class=\"uavc-list-content\" id=\"list-icon-wrap-5499\">\n<div class=\"uavc-list-icon  \" data-animation=\"\" data-animation-delay=\"03\" style=\"margin-right:8px;\"><div class=\"ult-just-icon-wrapper  \"><div class=\"align-icon\" style=\"text-align:center;\">\n<div class=\"aio-icon none \"  style=\"color:#333333;font-size:24px;display:inline-block;\">\n\t<i class=\"fas fa-angle-right\"><\/i>\n<\/div><\/div><\/div>\n<\/div><span  data-ultimate-target='#list-icon-wrap-5499 .uavc-list-desc'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  class=\"uavc-list-desc ult-responsive\" style=\"\">Estrat\u00e9gias adotadas para reten\u00e7\u00e3o e fideliza\u00e7\u00e3o de clientes.<\/span><\/div><\/li><\/ul><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/12&#8243; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=&#8221;1\/3&#8243; el_id=&#8221;formulario&#8221;]<div class=\"ult-spacer spacer-69de5e6bf1448\" data-id=\"69de5e6bf1448\" data-height=\"20\" data-height-mobile=\"10\" data-height-tab=\"20\" data-height-tab-portrait=\"20\" data-height-mobile-landscape=\"10\" style=\"clear:both;display:block;\"><\/div><div class=\"ult-content-box-container \" >\t\t<div class=\"ult-content-box\" style=\"background-color:#ffffff;box-shadow: 3px 2px 20px 3px rgba(0,0,0,0.16) ;border-style:solid;border-width:0px;border-radius:22px;padding-top:0px;padding-right:14px;padding-bottom:0px;padding-left:14px;min-height:480px;-webkit-transition: all 700ms ease;-moz-transition: all 700ms ease;-ms-transition: all 700ms ease;-o-transition: all 700ms ease;transition: all 700ms ease;\"  data-hover_box_shadow=\"none\"     data-bg=\"#ffffff\"  data-border_color=\"\" >[vc_row_inner el_class=&#8221;border-radius-Contato&#8221; css=&#8221;.vc_custom_1589925724750{background-color: #333333 !important;}&#8221;][vc_column_inner css=&#8221;.vc_custom_1516736125048{margin-top: 0px !important;margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-bottom-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 22px !important;padding-bottom: 0px !important;padding-left: 22px !important;}&#8221;]<div class=\"ult-spacer spacer-69de5e6bf14a0\" data-id=\"69de5e6bf14a0\" data-height=\"8\" data-height-mobile=\"8\" data-height-tab=\"8\" data-height-tab-portrait=\"8\" data-height-mobile-landscape=\"8\" style=\"clear:both;display:block;\"><\/div><div id=\"ultimate-heading-575969de5e6bf14c1\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-575969de5e6bf14c1 uvc-6101 \" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-575969de5e6bf14c1 h2'  data-responsive-json-new='{\"font-size\":\"desktop:24px;\",\"line-height\":\"desktop:38px;\"}' ><h2 style=\"font-family:&#039;Lato&#039;;font-weight:900;color:#ffffff;margin-bottom:8px;\">Receba a pesquisa completa<\/h2><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner css=&#8221;.vc_custom_1585768825765{margin-top: 0px !important;margin-right: 0px !important;margin-left: 0px !important;border-top-width: 0px !important;border-right-width: 0px !important;border-left-width: 0px !important;padding-top: 0px !important;padding-right: 22px !important;padding-left: 32px !important;}&#8221;][vc_raw_js]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[\/vc_raw_js][\/vc_column_inner][\/vc_row_inner]\t\t<\/div><\/div><div class=\"ult-spacer spacer-69de5e6bf14f6\" data-id=\"69de5e6bf14f6\" data-height=\"30\" data-height-mobile=\"30\" data-height-tab=\"30\" data-height-tab-portrait=\"30\" data-height-mobile-landscape=\"30\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][\/vc_section][vc_section][vc_row][vc_column][\/vc_column][\/vc_row][\/vc_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_section full_width=&#8221;stretch_row&#8221; 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